Dentsu Aegis bulks up; acquires Perfect Relations

MUMBAI: He has got ambition. Dentsu Aegis Network South Asia CEO Ashish Bhasin has been saying how he is going to get his group in the top two agency network bracket in India. He seems to be in a hurry to get there through the acquisition route.

Over the past two years, he has acquired at least three companies. Now, the next one is in his bag. Dentsu has announced the acquisition of the Perfect Relations group, one of India’s top-notch public relations communications firm. The price tag for this is not known, but estimates are that it is in the triple crore digit range.

The buy brings with it the parent company, Perfect Relations, and other agencies Accord Public Relations, Image Public Relations, Imprimis Life PR, India Media Monitor and Buzz. And an A-list of clients from the IT and tech sector and Fortune 500 companies like Coca-Cola, Nokia, Airtel and Honda across diverse sectors.

Perfect Relations Group has now become a member of Dentsu Aegis Network India, retaining its branding. This addition will strengthen Dentsu Aegis Network’s overall communications offering in this rapidly growing market.

Perfect Relations Group’s presence spans across 19 offices and 50 cities in India with over 500 associates, offering a full suite of core PR services including corporate reputation management, brand and marketing communications, media management and crisis management.

Perfect Relations promoter group managing director Dilip Cherian and CEO Pradeep (Bobby) Kewalramani will be joining the leadership team at Dentsu Aegis and report in to Ashish Bhasin.

Says Dentsu Aegis Network Asia Pacific CEO Nick Waters: “The PR segment in India is forecast to grow at double digits annually and having a scaled business that is well integrated to our company enables us to build on our overall strength and reputation in the market. With Perfect Relations Group’s strong quality management and established digital capabilities, we are well positioned to support our clients in an increasingly convergent environment in the country.”

Adds Bhasin: “The joining in of Perfect Relations Group moves us a huge step closer towards achieving our mission of being the second largest group in this business in India. PR is an important and integral part of the advertising and communications business in India. We look forward with excitement to having them on board.”

“In order to accelerate growth and tap into the latest global platforms and tools, we wanted to partner with a great global network.A good cultural and strategic fit is a top priority in making the decision on who we would like to join. We are very pleased that Dentsu Aegis Network is our choice partner in taking Perfect Relations Group and our spectacular team to the next level,” expound both Cherian and Kewalaramani.

Latest Reads
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories