Dentsu acquires Israel’s digital performance agency abaGada

MUMBAI: With the aim of strengthening its presence in Israel and neighbouring countries and enhancing the range of digital services provided, Dentsu Aegis Network Ltd. has acquired Israel’s digital performance marketing agency abaGada Internet.

Founded in 2010, abaGada does not just stop at search engine optimization (SEO) when it comes to search engine marketing practices; the company’s grasp of various internal and external factors such as the analysis of customer and user behavior and other strengths in the digital performance marketing domain leads to results. 

Moreover, abaGada offers a variety of services including search engine marketing (SEM) to increase the number of visitors from the search engine to owned media such as a corporate website, and the creation and dissemination of owned media content coupled with social media. Although many of its clients are companies operating in Israel, abaGada also provides services targeting the customers of multinationals in 40 countries across Europe, the Middle East and Africa. 

There are a number of excellent venture companies in Israel, and the country’s reputation for its innovative strengths has resulted in its being referred to as the second Silicon Valley. With its advanced technological strengths and development capabilities, abaGada is expected to function as the Group’s digital technology hub in Israel and neighboring countries in the region. 

The Dentsu Group has to date provided services to clients in Israel through its media communications agency Carat, one of the Group’s global network brands. Post-acquisition, abaGada will transition toward operating as iProspect, another of the Group’s global network brands which has strengths in the digital performance domain, and provide impetus for the development of a collaborative framework with Carat in the media and digital domains. 

For the year ended December 2014 abaGada revenue stood at GBP 3,500,000.

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