MAM

DDB MudraMax's Operation Black Dot registers 40,000 first time youth voters

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/03/26/MandeepMalhotra.JPG?itok=SJRqDZ7k

MUMBAI: Operation Black Dot is an initiative by DDB MudraMax and Thincquisitive Foundation to help make voting easy, engaging and fun for the urban youth. Operation Black Dot has successfully brought about a shift in the way youth looked at voting. The team OBD by breaking down politics and making it more engaging and inclusive has effectively registered 40,000 first time youth voters to exercise their fundamental right.

The aim was to present conventional political discourse in a format which interests below 25 age group as well as explain important political events/facts. At one level the team worked in 60 campuses across the city, helping students make their voter IDs by use of cutting edge technology to quicken the process and at another also conducting such engagements to generate awareness leading up to the 2014 General Elections.

Process: From October through January, all six constituencies of Mumbai had a group of 10 campus ambassadors per college. Their task was to get students to make their voters? ID card. Two cause ambassadors per constituency supported their outreach campaign. To simplify the process, the OBD team worked in collaboration with the Election Commission.

Hangouts: Given our current socio-economic and political scenario, 2014 general elections will play a key role in shaping the future of our country. Hence, every ?thinking? vote matters. Leading up to the date, OBD will help you understand current issues and interact with potential candidates in a manner which is relatable and interesting.

Operation Black Dot (OBD) hosted its very first Hangout with Priya Dutt (MP,Mumbai North Central) and latest with Mayak Gandhi, Member, Aam Aadmi Party at Bandstand Amphitheatre,Bandra West wherein students and young professionals from their constituency got a chance to have to engage with them to question,debate and deliberate as to how they can collaboratively find solutions to matters concerning them and their area in an informal setting. Through a series of such Hangouts with Elected representatives and candidates from other parties across the city, the team shall enable youngsters to make an informed vote in the upcoming 2014 general elections.

Said Pratap Bose, COO, DDB Mudra Group, "The whole concept of "Voting" has always been looked as an activity that is to be addressed and taken upon by the older generation. While it is the youth of our country who are going to play a significant role in building the Indian economy and tend to the future of our nation. It was hence important for us to not only change the face of voting, to make it appealing to the youth,  but also provide guidance, help them understand the nature of politics and also reiterate the fact that they can make a difference. This is what we set out to do with Operation Black Dot, and today it gives me immense joy to know that we've registered 40,000 first times voters, in our maiden year! I only wish to see this number grow and reach out to more citizens next year."

Said Samyak Chakrabarty, Founder of Operation Black Dot & Chief Youth Marketer, DDB Mudra Group, ?Operation Black Dot has been able to successfully convey that political discourse does notalways have to be conventional and can be disseminated in a format which appeals to theyounger generation. From putting Member of Parliaments on a Bean Bag at youth hangouts to catchy videos on complex parliamentary affairs, we are making an attemptto bridge the gap between policy makers and young citizens. Going forward, our intent is to continue this movement and find more innovative methods to keep young India engaged with political affairs."

Said Mandeep Malhotra, President, DDB MudraMax,"Today, the demographics of India shows that 50% of the population is under the age of 25 years and more than 65% below 35-years of age. With this staggering figure in mind, Operation Black Dot aims to give the opportunity to young India to develop the nation from where it is today.  They are the future. Hence, these are the most exciting times for the first time voter. The youngsters have already realized their importance and are slowly starting to learn the ideologies of politics. For me on the other hand, it has been a great experience contributing on-ground, learning and observing. I felt like being the guy on the outside watching youngsters being wooed and educated about politics in India. They were all buzzing with exuberance and excitement to get there voters ID Cards and attend the sessions."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ulka.jpg?itok=8K5pFHOE
FCB Ulka wins creative mandate for Kurl-on

FCB Ulka has announced that it has won the creative mandate for mattress manufacturer Kurl-on. The agency will be looking after all the creative aspects of the brand including advertisements, serving from the Bangalore office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Sodexo-Zone-Startups.jpg?itok=szA3JzaM
Sodexo, Zone Startups launch enterprise foodtech program

Hospitality company Sodexo, in partnership with Zone Startups, has announced an Enterprise Foodtech Program—an initiative to work with Indian start-ups and closely connect with the local digital and innovation ecosystem to strengthen food offers for its clients and consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/vistara.jpg?itok=gUZfgrV0
Presenting the Vistara Festive Sale with fares starting INR 999 all-in

Vistara, India’s finest full-service carrier, today launched a 24-hours only ‘Festive Sale’ with fares starting at INR 999 all-in. Sale fares are available for all three classes of travel (Economy, Premium Economy, and Business Class) at discounts of up to 80% relative to standard last-minute fares...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/amin.jpg?itok=7UTxKJlQ
Lux Golden Rose Awards’ 3rd edition supports #HeForShe campaign

The third edition of the Lux Golden Rose Awards (LGRA) was recently concluded in Mumbai, congregating Bollywood stars to extend their support for UN’s #HeForShe campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/prity.jpg?itok=E5Mjvjz1
Priority Pass introduces 800+ offers for its Members

Priority Pass, the original and market-leading airport experiences program, has introduced offers, which give Members access to discounts at airports across the world through its app and website.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/valay.jpg?itok=3yGhkklk
Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Irdeto.jpg?itok=eeQdSVXq
Irdeto and African Wildlife Foundation Join Forces to Hunt Down Wildlife Crime Online

AMSTERDAM: The African Wildlife Foundation (AWF) and Irdeto have partnered to combat poaching and wildlife crimes online. The illegal selling of animal parts is the fourth biggest illicit industry worldwide behind drugs, counterfeit goods and human trafficking. These wildlife crimes not only...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/pra.jpg?itok=7TMSTsZx
Dentsu Webchutney launches new campaign for Platinum Days of Love

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/renault.jpg?itok=MbzWydTd
Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories