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Askme appoints JWT as creative agency; sets aside Rs 350 crore marketing budget

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MUMBAI: Askme has appointed J. Walter Thompson as its creative agency to help the brand strengthen its leadership in the Indian digital platform and e-commerce space.

With ATL and Digital marketing spends of Rs 350 crore, initially for one year, this contract will entitle J. Walter Thompson for all the creative and digital duties of Askme including Askme Bazaar and Askme Freeads.

Askme had called for a multi-agency pitch where several agencies participated over three months. J. Walter Thompson was entrusted with creative duties for the next marketing campaign basis the creative ideas presented to the team.

Getit Infomedia group head, marketing and digital products Manav Sethi said, “We launched Askme brand last year and have witnessed significant consumer uptake and others in app and digital ecosystem following the suite in trying to launch similar integrated services across search, deals, classified and commerce. We remain focused on our growth story and have been continuously working towards developing an enriching platform for end users and SMEs. We are confident that creative team at J. Walter Thompson India will help position Askme brand as a destination of choice across our target consumers in this already cluttered market.”

J. Walter Thompson, Delhi managing partner Sanjeev Bhargava added, “J. Walter Thompson has a tremendous track record of creating brand value through advertising that catches the imagination of the people. In the e-commerce space, we are excited to partner with a brand on its journey to success and leadership in the face of intense competition. We are happy to be selected for our demonstrated prowess in strategic thinking and creative abilities that bested some worthy competitors. And we hope to live up to and exceed the expectations of leadership at Getit Infomedia.”

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