MUMBAI: UNICEF India is currently in the process of scouting for a digital partner. Industry sources have confirmed that the multi agency pitch is underway in Delhi.
The size of the account could not be understood at the time of filing the report. It can be noted that UNICEF has been working in India since 1949 and is the largest UN organisation in the country. UNCIEF India is pro-active on social platforms such as Facebook, Twitter and Instagram.
UNCIEF India’s ‘The Poo2Loo’ video on YouTube recently caught attention of people. The digital campaign included the usage of a series of videos, online games and public announcement which actually began late in 2013. The campaign revealed some startling facts for the internet buffs. The organization has also roped in Bollywood actor Kareena Kapoor to spread awareness about Right to Education (RTE) through various videos on Facebook.
It will be interesting to see how UNCIEF India will work towards promoting its thought provoking communication on digital.