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TO THE NEW consolidates digital agencies; eyes Europe, US markets

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MUMBAI: Internet products and services company TO THE NEW Ventures has consolidated its specialized service businesses namely Ignitee Digital, Intelli Grape Software, Tangerine Digital and Techsailor under one brand called TO THE NEW Digital.

Additionally, the agency is also planning to expand its global footprints from its current eight offices in six countries (India, Singapore, China, Malaysia, Indonesia and Philippines) to markets like Europe and US. By 2017, the agency aims to triple its current manpower strength of 600 people to 2000.

Headquartered in Singapore, TO THE NEW had set up its foundation in Asia including India, Singapore and China in early 2011 by acquiring a Delhi based content management company called Tangerine Digital. In December 2011, TO THE NEW acquired Delhi-based Intelligrape, a technology company that develops web and mobile applications using cutting edge technologies. In 2012, the company acquired Mumbai-based digital marketing services company Ignitee Digital. This was followed by the acquisition of Techsailor in China and Singapore in 2013.

Disrupting the digital landscape, the company has been strategically investing to further strengthen the innovation and resources in order to integrate them under a single digital brand.

Through this consolidation, TO THE NEW Digital is now uniquely placed to combine the power of technology, analytics, creative and content for digital transformation. The consolidation gives TO THE NEW Digital a competitive edge and a bigger playfield with more than 300 clients spread across 30 countries.

TO THE NEW Digital CEO Deepak Mittal said, “Our clients will benefit through our extended service offerings for the next-generation digital experience. We already have a large portfolio of clients, which boasts of Fortune 500 companies as well as Silicon Valley start-ups including Time Warner Cable, Sony, Procter & Gamble, Castrol, Airbus, Citi Bank, Samsonite and Mat.se. We look forward to serve our global client base while exploring new opportunities to drive innovation and global growth.”

TO THE NEW Ventures co-founder and CEO Puneet Johar added, “TO THE NEW Digital positions itself as a premium digital services company providing full spectrum of digital solutions. This is a significant step forward and enables us to execute on our long-term vision of value creation for our clients as a strategic partner. We aim to further accelerate digital disruption in the global market.”

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