Tangerine Digital launches Analytics Driven Content Solution for FMCG Industry

NEW DELHI : Tangerine Digital, India’s leading digital content solutions provider, a part of TO THE NEW ecosystem, has announced the launch of its Analytics Driven Content Services to aid FMCG companies enhance their customer engagement across digital platforms. The offering is backed by analytics that will drive FMCG brand’s content strategy. Tangerine Digital has expanded its existing range of services across the content marketing spectrum from content creation, content management, content aggregation and crowd sourcing services to analytics for content strategy.


A study from Twitter reveals that consumers nowadays want customized content to be shared on social media and seek more than just product information online. Also, a similar study from Hubspot has stated that consumers are more confident when they watch a product video prior to making a purchase online and are less likely to return that product.


With this launch, Tangerine Digital will now enable brands in the FMCG industry in India with product descriptions, photo shoots, user generated content, expert reviews and ratings, celebrity feeds, FMCG blogs and articles, blogger outreach program.


Mr. Kesavan Kanchi Kandadai, CEO, Tangerine Digital  stated, “It has become extremely important to cater the digitally aware consumer as online sales are playing a significant role. Our product launch for the FMCG sector is a step to boost the ever evolving digital ecosystem that will help the end consumer to make informed choices. Now, brands can also decode the online choices by customized analytics solution and can cater respected choices of the consumer. We are sure that this space will see a significant penetration with our product offering.”


Tangerine Digital has an array of renowned clients across sectors and is now aggressively focusing on growing the business in the FMCG segment. According to a new report by Waggener Edstrom Communications released in January 2014, an astonishing 97% of the Indians surveyed follow their favorite brands on social media.


To further enhance this content offering, Tangerine Digital has:


  • Signed up with more than 300 publications, whose digital content is readily available to be syndicated
  • A network of more than 1000 FMCG bloggers that can help enhance brand presence
  • More than 25 in-house FMCG content creators to create content in multi-formats for web mobile and social media
  • Served to more than 5 top brands in the FMCG industry
  • Crowdsourcing capabilities through creation of unique Whatsapp and WeChat experiences


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