Starcom MediaVest trains social media volunteers for SEA Games

MUMBAI: As the 28th South East Asian (SEA) Games nears, Starcom MediaVest Group (SMG), which is the social media agency for the games in Singapore, has started training volunteers to be on the ground reporters, reporting the game and in-venue activities through SEA Games’ Twitter handle.

The reason: to ensure a consistency in the quality and type of content volunteers are producing on behalf of the SEA Games committee.

The training includes:

How best to use Twitter – character limitations, hashtags

Type of content to be tweeting

Type of photos, videos to include in their tweets that will interest followers of the SEA Games

What kind of preparation work to do before the event itself to ensure they get the best and most content out of it on ground

SMG has trained 20-25 volunteers as on ground reporters.

“The content the volunteers will be producing will be pulled into the ‘Social Wall’ SMG has built for the Games to pull all social media content into one place where people can consume and enjoy the games even if they can’t be in venue,” said Starcom MediaVest Group associate director Brenda Chuah.

Singapore SEA Games Organising Committee (Singsoc) deputy director of digital Harbans J Singh added, “These games will really see citizen journalism at its finest as user generated content will be on show through the unique social wall that the SEA Games Website will have. We’ve put the last three years of preparation with over 500 people involved in developing and fine tuning all the different aspects of this extraordinary digital experience for the region to enjoy through any platform, and share their experience in a variety of ways.”

“We are in an era of creativity, content and data. Brands that are connected are brands where people, trends and culture are at that moment in time. Brands that are connected are not only part of that story but in a way creating and amplifying that story. The SEA Games will once again return to Singapore after 22-year long hiatus. SMG is part of that story; the story behind training volunteers, the story of Singapore’s 50 years,” said Starcom MediaVest Group CEO Southeast Asia and VivaKi country chair Jeffrey Seah.

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