Starcom MediaVest trains social media volunteers for SEA Games

MUMBAI: As the 28th South East Asian (SEA) Games nears, Starcom MediaVest Group (SMG), which is the social media agency for the games in Singapore, has started training volunteers to be on the ground reporters, reporting the game and in-venue activities through SEA Games’ Twitter handle.


The reason: to ensure a consistency in the quality and type of content volunteers are producing on behalf of the SEA Games committee.


The training includes:

How best to use Twitter – character limitations, hashtags

Type of content to be tweeting

Type of photos, videos to include in their tweets that will interest followers of the SEA Games

What kind of preparation work to do before the event itself to ensure they get the best and most content out of it on ground


SMG has trained 20-25 volunteers as on ground reporters.


“The content the volunteers will be producing will be pulled into the ‘Social Wall’ SMG has built for the Games to pull all social media content into one place where people can consume and enjoy the games even if they can’t be in venue,” said Starcom MediaVest Group associate director Brenda Chuah.


Singapore SEA Games Organising Committee (Singsoc) deputy director of digital Harbans J Singh added, “These games will really see citizen journalism at its finest as user generated content will be on show through the unique social wall that the SEA Games Website will have. We’ve put the last three years of preparation with over 500 people involved in developing and fine tuning all the different aspects of this extraordinary digital experience for the region to enjoy through any platform, and share their experience in a variety of ways.”


“We are in an era of creativity, content and data. Brands that are connected are brands where people, trends and culture are at that moment in time. Brands that are connected are not only part of that story but in a way creating and amplifying that story. The SEA Games will once again return to Singapore after 22-year long hiatus. SMG is part of that story; the story behind training volunteers, the story of Singapore’s 50 years,” said Starcom MediaVest Group CEO Southeast Asia and VivaKi country chair Jeffrey Seah.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories