Square Yards to ride the Digital India wave

MUMBAI: Real estate advisory firm, Square Yards and builder from North India, Antriksh Group have joined hands to promote an upcoming project – ‘Urban Greek’ with the help of augmented reality and an online booking engine.


Square Yards will introduce its augmented reality innovation ‘Scapes', to home seekers in Delhi by showcasing the homes and project layout via augmented reality. Home buyers can then book homes of their choice through an Online Booking Engine developed by Square Yards. 


On the launch, Square Yards founder and CEO Tanuj Shori commented, “In sync with the Government’s ‘Digital India’ campaign, Square Yards is bringing in innovative digital discovery tools to facilitate the ease of real estate transactions for its customers and to stay in tune with the fast evolving world.”


Shori further added, “With Square Yards currently leading the transactional space in India, we hope to also lead the property search, shortlisting and experiential space with 'Scapes'. Our partnership with Antriksh Group reaffirms our belief that a unique hybrid of online and offline process is the ideal way to erase the pain points that home buyers face by opting for either pure online or offline models.”


In an event christened as ‘No Loan Day’, Antriksh Group is offering luxury apartments in the Delhi smart city (Delhi-Dwarka L-Zone) at an investment of just 0.9 per cent per month for all home buyers who opt for the online route.


The developer has set up augmented reality zones that is powered by Scapes in various parts of the city to offer a 360 degree augmented reality experience of its brand new project in Delhi L-Zone.


Antriksh Group MD Abhishek Singh Goyat stated, “Square Yards ‘Scapes’ is an innovative marketing tool that very well complements our initiative to build modern infrastructure by launching our project in the first smart city of the National Capital. This state-of-the-art technology will enable potential property buyers to take a virtual tour of our project before shortlisting any home and also our existing clients can share the experience with their family and friends.”

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