Razorfish China is ‘Leader’ among digital agencies: Forrester Research

MUMBAI: Razorfish China has been named as the ‘Leader’ among digital agencies in China.

Razorfish China was among the eight select companies that Forrester Research invited to participate in The Forrester Wave: Digital Agencies in China – Strategy and Execution, Q1 2015. The 26 January, 2015 report was authored by analyst Xiaofeng Wang.

The report identifies four “waves”: leaders, strong performers, contenders and risky bets – evaluated on the range of digital services offered, understanding of the Chinese market and client retention and acquisition. Razorfish China received a ‘Leader’ status, with among the highest score in the ‘account management’ category.

Razorfish India CEO Charulata Ravi Kumar said, “We are very excited with this news! China has been much ahead as a market in adopting digital at the core and so allowing Razorfish to fully explore and demonstrate its capabilities at the cutting edge. This is Razorfish’s mission everywhere, as also in India. To lead business transformation for its clients through innovative digital solutions – creatively and technologically.”

“We have worked hard to offer our clients a full spectrum of services across digital marketing, and to help transform their business in the region. We feel honoured that Forrester has recognised Razorfish as a ‘Leader’ in the The Forrester Wave for Digital Agencies in China,” added Razorfish China CEO Esther Yang.

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