MUMBAI: On the eve of 26 May, while the nation was glued to TV sets as India’s 15th prime minister, Narendra Modi took the oath, people from every corner of the world witnessed this glorious event over television sets, radio and internet.
However that wasn't the only historic thing of that evening, the event had grandeur response on mobile as well. Over a million callers dialed in to listen live streaming of oath taking ceremony right on their mobile phone.
As the ceremony was held late in the evening of working day, that was a time when millions of Indians were busy working at office, caught up in their daily commute, stranded in traffic jams, etc. which meant missing the live telecast of the ceremony. If given an opportunity to enjoy the live telecast right from wherever they are, none would give a miss to the event.
Bringing this thought to reality, VivaConnect, an innovative mobile marketing company partnered with BJP to broadcast the ceremony live over a phone call. They published a phone number 022 4501 4501 as a means to connect. The service connected over a million callers with the event. The response was massive considering that event lasted only for an hour.
This was the first time ever that a prime ministerial oath taking ceremony was made available live over a phone call. Considering the enormous population of the country that has 529 million mobile users in urban parts and over 364 million mobile users in rural regions, the service established an easy connect for everyone right from the urbanites of metropolis to the people living in media dark regions.