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Networkplay to focus on online and mobile video advertising

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MUMBAI: Networkplay, an Indian subsidiary of Gruner + Jahr, has announced an enhanced focus on online and mobile video advertising.

It aims to provide data-driven value creation for the growing Indian publisher industry as advertisers are searching for new opportunities and video-driven ecosystems are providing a critical advantage.

The announcement is a part of the ongoing process for enhancing the future strategic focus, wherein a new management team comprising of Viren Anand and Hitesh Trehan was appointed after Ampreet Singh exited from the company in mid-June.

Gruner + Jahr member of executive board and COO Oliver Radtke commented, "The new management team has a portfolio of resilient leadership and skilled competence. They have the full commitment from G+J to continue our focus on growth in India.?

Networkplay co-founder director operations and publisher alliances Anand said, ?The digital and mobile advertising industry in India is rapidly evolving with the increasing penetration of smartphones and greater acceptance for digital platforms. Networkplay has been monitoring this exciting growth and is transforming into a future ready digital company, building strong technological competence around current expertise.?

A firm focus on the growing digital industry has been the mantra that has guided Networkplay since its inception. Introduction of innovative solutions like Videoplay ? the next generation ecosystem for videos and important associations with key partners like Tradedoubler and T3 IGI airport, reflect the company?s constant commitment towards maximising reach and targeting relevant audiences for publishers and advertisers alike.

 ?The Future is what excites us the most,? said Networkplay sales and new initiatives director Trehan. ?The number of lifestyle devices coupled with speedy technology innovation is creating waves across the industry. It?s a very exciting time for all of us and our team is keeping one eye on the present and the other on the future, by constantly developing first of its kind solutions for our clients.?

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