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MICA wins at 'WAT's your Big Idea'

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MUMBAI: DAN's WATConsult has wrapped up the first edition of WAT’s your Big Idea (#WYBI) at an event in Mumbai, yesterday.

#WYBI was launched last month with the aim of providing a unique platform, offering massive opportunities to the next generation, in the field of advertising and marketing.

The digital agency received an overwhelming response of 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others.

The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.

WATConsult founder and CEO Rajiv Dingra said, “It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”

“It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry," added Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin.

Each brand associated with the competition shared a brief with the students pertaining to their target audience. While JACK and JONES wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increase their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication.

LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.

The shortlisted 28 teams from the first round got an opportunity to work with the team from WATConsult and showcased their entries in front of the jury yesterday.

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