Havas wins digital mandate of Ranbaxy’s consumer healthcare brands

MUMBAI: Havas Media Group India has started 2015 on a positive note. The agency has won the digital marketing mandate of Ranbaxy’s consumer healthcare brands post a multi-agency pitch, which included the incumbent as well as other digital agencies.


Ranbaxy Consumer Healthcare vice president and head - global Subodh Marwah  said, “In Havas Media we saw a perfect partner- one who is equally innovative and passionate about building brands. Their ‘digital at core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding.”


Speaking on the win, Havas Media Group India and South Asia CEO Anita Nayyar added, “We are delighted at the win. It’s a great way to start the New Year. We believe in creating meaningful brands and Ranbaxy is an excellent example of such brands. Look forward to a great partnership.”


“Digital is the future and Havas Media Group’s digital at core philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Ranbaxy,” said Havas Media managing director Mohit Joshi.


“Ranbaxy is a great brand to be associated with. Consumer healthcare is today one of the most meaningful categories. We look forward to a great ‘Digital’ year at Havas Media,” added Havas Media head of digital Ranjoy Dey.


Havas Media Group had recently won the integrated media mandate of OCM India, Assetz Property Group, Borosil Glass Works, World Kabaddi League,, retained MTS India and also took on the digital mandate and won the digital duties of XOLO Mobile and Businessworld magazine.


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