Foreseegame targets 500 brand tie-ups by FY16 end

KOLKATA:Kolkata-headquartered, a digital media company for consumer engagement, which has tie ups with more than 70 brands like Emami, Rupa, Spencer’s, Airtel, and Citibank among others, is aiming to partner approximately with 500 brands by the end of next fiscal (2015-16).


The engagement media company, which is a wholly owned subsidiary of Microsec Enterprises, allows brands to integrate with advertisements on TV, radio, newspapers, on-ground promotional activities, direct communication and most importantly, social media and mobile platforms. chairman BL Mittal said, "Through our platform and engagement games like opinions and surveys question and answer sessions, the brand can engage with people in the age group of 18 - 45 years. By registering the brands in the minds of people, companies can see tremendous growth in online sales. Some of the major brands have already partnered with us and we are eyeing 500 brands by the end of next fiscal."


"It is the media, which covers the full cycle of engagement by providing solution of rich engagement, testing the product and ultimately making the consumers emotionally connected persons with the brand. Our platform provides a focused consumer engagement. Brands stand to gain undiluted consumer attention towards its products and offerings by the way of fun-filled interaction," Mittal added.


At people can play games of prediction and get rewarded. Through such engagement programmes, the brands can see these people converting into customers sooner. “The constant engagement with brands excites consumers to test the product and ultimately become the customer of the brand,” Mittal said.


“Brand engagement is required, but that shouldn’t just be interacting with the customers. It should be more like a long-term affair with the consumers, wherein key consumer insights should also be taken into account,” opines Abhishek Sengupta, a city-based advertising expert.


When asked if the company takes consumer insights into account, Mittal said, "Brand ideas are often the culmination of consumer insight and the brand offer."

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