MAM

Digital Quotient launches audience marketing platform ? ?arQ?

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/09/10/dq.jpg?itok=7XqAHAVk

MUMBAI: A data-driven social and mobile marketing firm, Digital Quotient, has launched arQ, a audience-marketing platform that analyses integrated data from various sources and creates real-time actionable - audience marketing intelligence.

arQ?s audience marketing intelligence helps marketers to create customised digital user experiences. The marketing intelligence derived from arQ can be integrated across multiple mediums - social, mobile, web and video, ensuring maximum impact and ROI.

The key differentiator for arQ is its holistic analysis and transformation of gathered data into real-time unique audience buckets. These buckets enable marketers to segregate the target audience and reach out to them with the right message at the right time. This approach eliminates all the guesswork and media spillover of the traditional digital marketing approach based on inventory. 

?In a world where consumers are using multiple devices and are flooded with endless choices, it is not surprising to note increasing spends on digital advertising by brands. There is a paradigm shift occurring in the digital marketing world which now demands customised marketing experiences not functioning in silos but integrated across multiple platforms. At Digital Quotient, we are committed to improve the user-experience across multiple mediums by focusing on the audience rather than inventory. arQ promises to translate online user behaviour into actionable intelligence for marketers. Thus, helping marketers to make the most effective business decisions and strategies by incurring the minimum cost,? said Digital Quotient (DQ) COO Vinish Kathuria.

arQ deep dives into the user?s digital journey and transforms heaps of complex data into valuable real-time marketing intelligence. This precision of marketing intelligence, we believe is a revolutionary step in the current scenario. The innovation team at DQ is always focused at solving the intricate issues of digital marketing, delivering the best results and ensuring high ROI,? he added.

With the launch of arQ, Digital Quotient focuses on an audience-first approach in all marketing strategies. arQ aims at reducing the time and effort required by marketers to deliver impactful, functional and engaging user experience which converts a user into consumer. In a complex and crowded Digital ecosystem this turns out to be a rather pressing need for most CMOs and marketers. arQ not only provides to run cross channel campaigns,  but also enables real-time bidding and audience buckets from which a marketer can find its most relevant target audience and reach out to them bang on time.

Digital Quotient says that in the current stage, the arQ platform will offer a reach of 50 million monthly unique users globally, with plans to expand  reach in coming months. Digital Quotient has been able to recruit top tier talent from IITs & other premier institutes for this initiative  who are focusing on Data Science, Machine Learning & Statistical modelling aspects. Company plans to scale up though build, partner and buy approach and is in active discussion with partners and investors.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/himalaya.jpg?itok=JqPS0dyJ
Himalaya launches first brand campaign

Wellness company, The Himalaya Drug Company launched its first brand campaign, - 'Khush Raho, Khushaal Raho' bringing to life its vision of 'Wellness in Every Home, Happiness in Every Heart’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/nba.jpg?itok=MACia1ui
NBA AND MCDONALD’S ANNOUNCE MARKETING PARTNERSHIP IN INDIA

The National Basketball Association (NBA) and McDonald’s today announced a partnership to introduce NBA-themed promotions and interactive NBA Experience Zones in select McDonald’s locations in 39 cities across India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/big-b.jpg?itok=4vBPkQ4v
Big B launches campaign for Lux Inferno ahead of winter

LUX Industries manufactures more than 300 products across 14 brands under its belt, such as Lux Venus, GenX, Lux Cozi, ONN, Lyra, Cott’swool, Inferno etc.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/rahul.jpg?itok=VUOkzu9A
Fruitbowl Digital Is The Agency Of Record For A&O Realty

A&O Realty, one of Mumbai's leading real estate developers, that aims to redefine urban lifestyle and living, has entrusted its mandate to Fruitbowl Digital after a competitive multi-agency pitch which included two undisclosed finalists.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/bisleri.jpg?itok=FQL7uFKO
Bisleri says not every bottled water is Bisleri

Bisleri, India’s most trusted and No.1 bottled water brand, is back with a new campaign. Known all over India, as the brand that pioneered the concept of bottled mineral water in 1969, Bisleri has been a symbol of purity for the past 50 years, winning the trust of millions of consumers--to such an...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/ms.jpg?itok=LS9NnLfW
MS Dhoni becomes the face of BharatMatrimony

Online matrimony brand BharatMatrimony, has roped in iconic Indian cricketer Mahendra Singh Dhoni as its brand ambassador.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/mix.jpg?itok=Oitxj7kO
iProspect appoints Vishal Shah, Asad Khan as senior directors

MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Asad Khan and Vishal Shah as senior directors to lead the SEO practice at the agency. With more than eight years of experience, Khan has chiefly been responsible for expanding business for the Southeast...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/off.jpg?itok=JvAZBeuV
MS Dhoni to captain Officer's Choice Blue

Officers Choice Blue Snacks, one of the largest consumer brands in the country, launched its new TVC campaign featuring Mahendra Singh Dhoni. 

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/10/dilwali.jpg?itok=jpBtyozV
Exide Life Insurance urges to strengthen Diwali checklist

This festive season, Exide Life Insurance took the unconventional route to reign in a Happy Diwali with its Zero Cost Term Insurance.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories