MAM

DAN Programmatic launches predictive dashboard 'Vision'

It aims to empower agencies and clients to maximise campaign performance

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/18/sham.jpg?itok=DTYyfAW7

MUMBAI:  DAN Programmatic, powered by The Data Sciences Division of Dentsu Aegis Network (DAN), has launched ‘Vision’, a hyper-scaled machine- learning-based dashboard that provides reliable and high-quality forecasts on the performance of programmatic campaigns. It aims to empower agencies and clients to take more pre-emptive steps to maximise campaign performance. For the record, 'Vision' has been launched in collaboration with AMNET, the network’s programmatic arm.

With the media market now being digitised, every form of television and radio can now be purchased programmatically. This has enabled every piece of media that is traded through programmatic networks to become a data point for advanced analyses. With the ‘Vision’ dashboard, agencies will now be able to take a more proactive stance in foreseeing the direction of a programmatic campaign and thereby, take the necessary course-corrective measures before any impending doom.

Commenting on the launch, DAN Programmatic exec sponsor and Isobar south Asia group MD Shamsuddin Jasani said, “The biggest boon of the digitised media market is that it has given rise to a new resource - the data. This new resource is now actually enabling modern day marketers to make smarter decisions and provide justifications for certain market movements. ‘Vision’ is the first step in a journey of making the programmatic ecosystem a lot more known to us beyond the heavy-duty algorithms that govern the space. It enables us to be more proactive in sharpening our programmatic performance by informing creative and placement strategies by revealing trends.”

This unique service brings the sophistication of machine learning at scale to every single programmatic campaign and is ready for global launch. ‘Vision’ uses advanced algorithms that are also used by large companies like Facebook and Google while making its forecasts.

DAN Programmatic CEO and Dentsu Aegis Network chief data officer – south Asia Gautam Mehra said, “The explosion of data, coupled with efficient compute and advanced tech advancements, has opened up the realm of marketing to all sorts of predictive analysis. The depth of data available virtually makes every single outcome capable of being modelled with a high degree of certainty. Through its advanced algorithms, ‘Vision’ enters a space of sifting through reams of data to unearth trends that serve as guidance, and in many cases a caution to where a campaign is likely headed. This, in turn, helps carve out a sufficient window for agencies and advertisers to react to upcoming trends and thus, capitalize on the knowledge for their gains.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/Facebook_ad.jpg?itok=jp7OldIL
Facebook's 'Why Am I Seeing This Ad' update to help brands create better impact

Social media giant Facebook recently announced some new controls to its ‘Why Am I Seeing This Ad’ feature offering more transparency and control to its users. The platform will now show more detailed information on the targeting parameters used and the source of information for a particular ad,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/adEX.jpg?itok=RggtXkZ6
Ad volume on regional channels sees 2% dip in Q1’19

While the ad volumes on kids channel and sports channel saw marginal increase in Q1’19 as compared to the corresponding quarter of the previous year, it noted an indexed dip of 2 per cent on regional channels, as revealed by the latest TAM AdEx data. The indexed increase on sports channel was 7 per...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/amit.jpg?itok=JH0bw_nq
Dabur India appoints Amit Burman as chairman

MUMBAI: FMCG major Dabur India Ltd today announced the appointment of Amit Burman as the company's chairman in place of Anand Chand Burman. Amit Burman has been elevated to the position for five years with effective from 19 July. “Amit Burman vice chairman of the company has been appointed as...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/mediacom.jpg?itok=GNpvJztP
MediaCom announces changes to Worldwide, EMEA and UK leadership teams

MUMBAI: MediaCom has promoted Nick Lawson, Josh Krichefski and Kate Rowlinson in changes to its Worldwide, EMEA and UK leadership teams. All changes will come into effect in September.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/nclh.jpg?itok=CQpr_Fop
Norwegian cruise line holdings ltd. appoints actimedia as its pr partner for india

MUMBAI: Norwegian Cruise Line Holdings Ltd. has appointed Actimedia PR, a leading lifestyle agency, as its PR Communications consultant for its corporate brand communication needs & its three cruise brands namely- Norwegian Cruise Line, Oceania Cruises & Regent Seven Seas Cruises. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/neha.jpg?itok=h1c2AG1i
Advertiser turnover from online blogs, forums in India increased by 7 times in H1 2019

MUMBAI: In a move which underlines how lucrative new traffic channels can be for advertisers, Admitad India has recently analysed online orders and sales data that its partner advertisers in India have received in the first half of 2019. As per the research, sales through the platform brought by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/marriot.jpg?itok=z1r3spUE
Marriott hotels ventures to nepal with the opening of kathmandu marriott hotel

MUMBAI: Kathmandu Marriott Hotel opens in the historic capital city, marking the debut of the flagship brand in Nepal. Designed to expand the mind of modern travelers, the hotel’s prime location connects next generation travelers to attractions throughout the fascinating cultural city.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/ram.jpg?itok=sm1rN07X
Colgate-Palmolive (India) appoints Ram Raghavan as MD

MUMBAI: Colgate-Palmolive( India) Limited has appointed Ram Raghavan as managing director during a decision was taken in a board meeting held on 18 July. The appointment will be effective 1 August. “This is to inform you that the Board of Directors of the Company, in their meeting held on July 18,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/kulmit.jpg?itok=yJU-W-OF
Resulticks brings on board Kulmeet Bawa as COO and president JAPAC

MUMBAI: Real-time omnichannel marketing solutions provider Resulticks announced today that Kulmeet Bawa has joined the company as its chief operating officer and president, JAPAC. In his wide-ranging new role, Bawa will play a pivotal role in global strategy formulation and will drive Resulticks’...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories