MAM

CNBC Awaaz hunts for a digital agency

MUMBAI: Looks like news channels are not only focusing to revamp content but are also looking at revising their marketing strategies.

 

CNBC Awaaz is currently in the process of scouting for a digital partner. Industry sources have confirmed that the multi agency pitch is underway in Delhi. The size of the account could not be understood at the time of filing the report. According to sources, the news channel is looking at refreshing its social media presence. Currently, the channel has around 67,928 likes on Facebook and over 20,600 followers on Twitter. It can be noted that the popular shows of the channel have separate profiles on social media. The channel internally too has an active social media team.

 

In another development, Zee News has called for a creative pitch which is also underway in Delhi. The incumbent agency on Zee News’ account is Bang in the Middle. It is understood that the news channels want to bring on board boutique agencies because of tight budgets.

 

It will be interesting to see how both channels smartly revise their marketing strategies to grab the attention of viewers across multiple screens in the coming days.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/31/m-tech1.jpg?itok=ELaBTfCz
M-Tech increases links in tie-up with Bollywood

NEW DELHI: After creating a sizeable market share in the feature phone market and projecting to cross 500,000 pieces a month in this sector, mobile company M-tech Mobile has now tied up with 'horrance’ (horror romance) Saansein - The Last Breath. Earlier, M-tech Mobile Group joined hands with...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/31/ads.jpg?itok=ye_GDK7M
Misleading ads: Govt moots proposal to penalise celeb endorsers

NEW DELHI: “Strongly feeling” that misrepresentation of a product, especially a food product should be taken very seriously considering the influence of celebrities and high net worth individuals or companies, a Parliamentary Committee has proposed stringent provisions to tackle this as well as to...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_33.jpg?itok=NBkH0rUU
IndIAA Awards to be held on September 16

The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards “for real creative advertising that was backed by real budgets” last year. Nominations for the second edition were invited and unprecedented number of nominations was received and reviewed.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_16.jpg?itok=TrdFQ3Nj
Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_8.jpg?itok=I36h_NZz
Third Content Marketing Summit Asia announced list of speakers

CMS Asia 2016 continues its tradition of delivering great content through a very unique set of experts & speakers year on year. As the event gets ready for its 3rdedition, the event organizers have released first list of speakers. This year experts from Facebook, Flipkart, Google, ScoopWhoop,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_7.jpg?itok=14ddw5Hp
SmartCooky.com to champion #FitIndia campaign

NDTV’s e-commerce venture SmartCooky is happy to announce a strategic partnership with Glanbia Performance Nutrition, for India’s largest fitness drive, the #FitIndia Campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_5.jpg?itok=OE7UOFbU
Asymmetrique wins the mandate for Nordusk LED

Asymmetrique has won the brand building mandate for Kolkata based Nordusk LED. Inspired by the Northern Lights of Norway, NORDUSK brings the very best of LED technology to India. Offering smarter lighting solutions, recognizing constantly evolving and changing consumer and community needs, and...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_4.jpg?itok=SuGMXVNN
DDB Mudra Group makes senior appointments

The DDB Mudra Group has appointed 22feet Tribal Worldwide MD Vineet Gupta as its chief digital officer and, its planning head Aditya Kanthy as chief strategy officer. Gupta and Kanthy will be reporting directly to Group CEO & MD Madhukar Kamath.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1.jpg?itok=x358Q3q2
iProspect India gets Divya Ajitkumar as AVP Client Servicing

iProspect India, the digital performance agency from Dentsu Aegis Network, today announced the appointment of Divya Ajitkumar as Associate Vice President – Client Services. Divya, a digital marketing veteran, comes with a decade-long work experience. She will strategically complement iProspect’s...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories