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Asia Pacific Digital unites its 5 digital firms under one brand

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MUMBAI: Asia Pacific Digital (APD) has united its five independent digital services subsidiaries across 10 offices in eight countries under the APD brand, forming an integrated 360-degree digital services firm that delivers growth to more than 1,000 clients.

Asia Pacific Digital chairman Roger Sharp said, “We asked our stakeholders across the region what they want from a digital partner. The overwhelming response was that clients seek a partner who can simplify the digital landscape, who can see the whole picture rather than just a view of a single silo, and one who is accountable and transparent. That’s why today we are launching APD.”

The new company is organised into four divisions, each representing specialist subject matter expertise: APD Interact (formerly Next Digital and @ccomplice) creating interactive customer experiences, APD Acquire (formerly dgm and Empowered) attracting and retaining customers via performance-based channels, APD Engage (formerly Jericho) engaging customers through sophisticated communication strategies and technology platforms, and APD Venture (formerly eCommerce) investing in risk and reward sharing eCommerce partnerships.

As a unified brand with a focus on increasing customer value for clients, APD will be able to deliver its expertise uniformly across the region through its strong local relationships and capabilities. APD has established scale operations in Australia, New Zealand, Malaysia, Singapore, the Philippines and the Peoples Republic of China, and is planning to build its presence in Indonesia. 

Clients include Bayer, Budget, Cisco, Dell, eBay, Ecco, Expedia, Fonterra, Ford, GSK, Lend Lease, Lenovo, Maxis, Nestle, Panasonic, Qantas, Toshiba, Tumblr and Village Roadshow.

Sharp added, “While our team spans different disciplines and geographies, we all hold the same values: collaboration, transparency, innovation and constant improvement. We aim to deliver complex solutions to our clients with simplicity, clarity and meaningful measurement.”

Newton Smith has been appointed COO in addition to his role as CEO of APD Interact, while Peter Hynd has been appointed chief commercial officer. Shaun McNamara is CEO of APD Acquire, Paula Harrison is CEO of APD Engage and Sean Toohey is head of APD Venture, the group’s venture arm.

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