MAM

'Virat Kohli's Be your own hero' ad campaign for Wrogn

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/18/be-yur-hero.jpg?itok=ew48cSdr

NEW DELHI: ‘Be your own hero’, an advertising campaign by Wrogn with Virat Kohli as the chief brand evangelist, is a bold and irreverent take on the symbolism of idol worship.

Virat Kohli is seen breaking statutes and tearing posters of his own ‘imagery’ with a message to move ahead and not get caught up trying to be someone else. This new campaign is being rolled out nationally across outdoor, print and digital mediums in Tier-1 cities. 

Wrogn's brand philosophy incorporates questioning the conventions, accepted norms and expected fads by shunning symmetry and conformity. The new ‘Be your own hero’ advertising campaign extends this brand philosophy with a new narrative that captures the essence of the youth of today.

Universal Sportsbiz CEO Anjana Reddy said: “WROGN is one of the fastest growing brands in the youth fashion segment. With Virat Kohli as the Chief Brand Evangelist, it has helped us form a deep connect with youth across the country and our new ‘Be your own hero’ campaign will endear him further to the target groups. With our new Wrogn Exclusive Brand Outlet (EBO) strategy and the new campaign, Wrogn will consolidate its position as the number #1 choice in the youth fashion segment for casual wear.”

Fisheye Creative Solutions Pvt Ltd CEO & Strategy Head Dave Banerjee said, “Perhaps no other country hero worships movie stars, cricketers or even politicians like we Indians do. That probably comes from an innate inferiority complex, a sense of subservience. As a breakaway youth fashion brand, we thought Wrogn is in a good position to address this issue. Virat, who’s easily the most influential youth icon, is in a very unique position to speak openly about it and try to make the Indian youth start looking up to themselves rather than some other ‘hero’.”

Wrogn co-founder Virat Kohli said, “I am extremely excited with the new ‘Be your own hero’ campaign for Wrogn. The world has changed and the new campaign reflects the change. Social media is an indicator that every individual is now his or her own ‘hero’ in a way and the campaign captures this cultural change with dramatic effect. I’m keen to know the feedback of the youth and will be waiting for comments on my social media channels. Wrogn as a brand is growing very fast and I’m extremely enthused with the response from fans and customers across India”.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/goonight.jpg?itok=gYodJn8z
Goodknight puts an end to coils with new power chip

Household insecticide brand, Goodknight, has launched its latest innovation ‘Goodknight Power Chip’. Its new television commercial understands the emotions of a mother and her plight to protect her family from the mosquito menace.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kalyan.jpg?itok=zcstP7Ed
Kalyan Jewellers brings Shweta Bachchan on board

After having Amitabh Bachchan and Aishwarya Rai-Bachchan as brand ambassadors for the longest time, jewellery brand, Kalyan Jewellers, has roped in Shweta Bachchan Nanda as an influencer. She will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Influencers.jpg?itok=mZZuo3RC
Chatterbox launches marketing platform with influencers

MUMBAI: Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Bajaj_Finserv.jpg?itok=0kRynogk
Bajaj Finserv celebrates fitter lifestyle

MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv has launched a campaign #FitForLife Fest to offer fitness and wellness products on no cost EMI option.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/RTB_House.jpg?itok=4jaBwz_i
RTB House opens AI Marketing Lab for advertisers

MUMBAI: RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/pnb.jpg?itok=V76llqgU
PNB MetLife assigns digital mandate to Jack in the Box

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/IndiaMART.jpg?itok=ZnxM2Egj
IndiaMART promotes payment gateway for SMEs

MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/Volvo_India.jpg?itok=dBf4gYiI
Volvo India urges women to reclaim their streets

MUMBAI: Mindshare, a full service media agency and a part of GroupM, has collaborated with world renowned Swedish automobile manufacturing company Volvo Car India to launch #MakeYourCitySafe, a campaign aimed at empowering women to take a stand for their safety.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/ipsos.jpg?itok=OAZdRQuG
Indians want free education, healthcare and basic income: Ipsos global Socialism Survey

New Delhi, May 18, 2018:According to a global survey by Ipsos on Socialism, majority of the Indians polled want access to free education, free healthcare and a basic income.72% Indians believe socialist ideals are of considerable value for societal progress.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories