Titan’s Celestial Time campaign features actor Raj Kumar Rao

MUMBAI: Titan Company’s new moon phase watches - Celestial Time - will see versatile actor Raj Kumar Rao featuring in the ad campaign.

Titan Company watches and accessories CEO H G Raghunath along with Rao unveiled the collection.

The ad shows Rao as a young, successful entrepreneur meeting his ex-boss. Through their conversation, we learn of the young entrepreneur’s success streak and that he is looking for a CEO for his company. The young entrepreneur says he has someone in mind but is unsure of how to make an offer for the post. His ex-boss says it’s no big deal; all he has to do is go up to the person and say, “You’re the guy for the job.”

The young man looks down at his treasured Titan Celestial Time watch and gathers the confidence to look at his ex-boss and tell him - “You’re the guy for the job,” taking the senior gentleman by surprise. The film ends with a splendid shot of the Celestial Time watch and a resounding message: Your time has come.

Remarking on the thought behind the commercial, Titan Company general manager - Titan Rajan Amba says, “The new ad immediately strikes the core idea behind Titan's new range of moon phase watches. It is carved for young men in their twenties, who dare to be creative and start their own business, who raise multi million dollar funds through their start ups. This watch embodies that spirits and the Rajkumar’s character in the ad film is the representative of these young CEOs and entrepreneurs.”

According to Amba, the total spends on the ad campaign was around Rs 10 - 13 crore.

Conceptualised by Ogilvy and Mather, the 70 second ad was directed by Vivek Kakkar, a close friend of Rao under the production house Curios.

“India is home to a rapidly growing number of entrepreneurs.  We wanted to weave this in a story that would reflect the values of the brand in a very honest, charming and an intimate way,” says Ogilvy and Mather Bangalore executive creative director Steve Hough, reiterating Amba’s words.

With a price ranging between Rs 12,000 - 14,000, Celestial Time is expected to be crucial to Titan plan of premiumisation of the brand. Powered by Titan’s state of the art technology in coming up with their own patent of moon phase dial, the watch didn’t fail to live up to the ad campaign’s hype.

Latest Reads
Piramal promotes super loans in latest campaign

MUMBAI: Piramal Housing Finance has launched a series of TVCs to promote super loans by the company. Piramal Housing Finance head of sales and marketing Mayank Jain says, “Tagvinnatti team has been a delight to work with. Along with their remarkable servicing skills, they bring rich experience and...

MAM Media and Advertising Ad Campaigns
HSBC's global media business moves to Omnicom's PHD from WPP

MUMBAI In a major blow to WPP, HSBC Bank has handed over its global media business to Omnicom’s PHD. The agency won the business following a review which began in January along with Mindshare and Dentsu. In a press statement, HSBC said, “We have selected PHD as our preferred media planning and...

MAM Marketing MAM
Treebo appoints Nishant Gupta as head of brand & marketing

MUMBAI: Treebo Hotels, a budget hotel chain, has appointed Nishant Gupta as the head of brand and marketing. It has an inventory of 10,000 rooms and 400 hotels in over 85 cities. Gupta is a marketing professional with over 10 years of experience in brand and category building. At Treebo, he will...

MAM Media and Advertising People
IndiaMART assigns communication mandate to Happy Mcgarrybowen

Online marketplace IndiaMART that connects buyers and suppliers, has assigned its communication mandate to Happy mcgarrybowen. The agency, from the house of Dentsu Aegis Network, won the account following a multi-agency pitch.

MAM Media and Advertising Account
Goodknight puts an end to coils with new power chip

Household insecticide brand, Goodknight, has launched its latest innovation ‘Goodknight Power Chip’. Its new television commercial understands the emotions of a mother and her plight to protect her family from the mosquito menace.

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers brings Shweta Bachchan on board

After having Amitabh Bachchan and Aishwarya Rai-Bachchan as brand ambassadors for the longest time, jewellery brand, Kalyan Jewellers, has roped in Shweta Bachchan Nanda as an influencer. She will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan...

MAM Media and Advertising People
Chatterbox launches marketing platform with influencers

MUMBAI: Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers,...

MAM Marketing MAM
Bajaj Finserv celebrates fitter lifestyle

MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv has launched a campaign #FitForLife Fest to offer fitness and wellness products on no cost EMI option.

MAM Marketing Brands
RTB House opens AI Marketing Lab for advertisers

MUMBAI: RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories