MAM

Three ad campaigns to watch out for on Republic Day

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/01/25/Untitled-1_0.jpg?itok=bXkh24VP

MUMBAI: Marketers are forever in search of new engaging ways to connect with consumers, but consumers, at the end of the day, are people. In India, the word ?people? has a varied connotation with the country having a population of over a billion, nestling several languages, religions and cultures. Hence a message targeted at a few million might not connect with the rest. 

While the Indian calendar is checkered with festivals that trigger traction from several millions, there are few things that connect the 1.8 billion as one like cricket, a national crisis or even our pride as Indians. 

Creatives understand this well, and have time and again thrilled, moved, excited and even tickled us with these instances of Indian-ness. This Republic Day too, there are a handful of brands riding the patriotic wave and delivering some version of the many facets of what makes us Indian. Indiantelevision.com handpicks a few for our readers.

9XM?s #OneDreamOneIndia

A Republic Day video preaching religious harmony has been done to death and therefore is commonplace. But what about a video that reflects unity of several political ideologies? That is exactly what we see in this 90-second video where actors ? who are clearly depicting stalwarts from major political parties in India ? join hands to stand up against any threat to the nation. Going on air on 25 January, the ident ?OneDreamOneIndia? is sung by JSL Singh and Ranjit Bawa capturing the nation?s spirit of unity and freedom. The ident will be promoted across social media platforms and YouTube. After laughing at several newspaper cartoons that make fun of the rivalry between the national parties, and cracking up at their puppet parodies on television and digital medium, this new initiative from 9XM comes as a breath of fresh air.

Gaali Free India

Our constitution grants us free speech and by virtue of it we are free to use the language we choose, even if it is vulgar. But have we stretched our freedom too far to notice that ?gaali? has become part of our vocabulary? A question Water Communications? founder and director Vandana Sethhi asks the nation through an innovative campaign.

Inspired by Prime Minister?s ?Swachh Bharat? initiative, the campaign gives an interesting spin off and seeks cleanliness in speech. 

Videocon: FlagOfChange

The tricolour of Indian national flag evokes several emotions. It also carries the burden of several freedom fighters who gave their lives to gift us this day when we walk free with pride. It also carries the pride of the leaders of that time who gave their blood and sweat in building the Constitution. And yet we see many amongst us who take this for granted and bring down the decades worth of effort in a minute by giving into petty temptations. To some, it?s for extra cash, while for others, it might be to save themselves from bureaucratic hassles. This powerful short-film by Videocon created by Rediffusion Y&R reminds us of the burden of the Indian flag and urges everyone to start changing our mindset, at the same time inserting a message on anti-corruption.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hdfc.jpg?itok=3YRjH9QH
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/droom.jpg?itok=bhQd3GhR
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/Untitled-1.jpg?itok=oDiO2ebf
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ipsos.jpg?itok=6jYANKvt
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ooyala.jpg?itok=6PiPuYqv
OOYALA JOINS SRT ALLIANCE

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/pro.jpg?itok=rosHl_Ad
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/isobar.jpg?itok=f-1TWl1m
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/sbi.jpg?itok=9bzsYWvl
SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/OTIS.jpg?itok=4zZqxqMr
Otis India Elevates World’s Tallest Statue - Statue of Unity

Otis India is providing the vertical transport solutions for The Statue of Unity, named the world’s tallest statue standing at a height of 182 meters, spread over 20,000 square meters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories