MAM

This Diwali Vodafone says, #LookUp

It shows the contrast between how Diwali was celebrated traditionally and how it is perhaps celebr

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/02/duiwali.jpg?itok=syfNfRwM

MUMBAI: From meeting family members, shopping for colourful lanterns and new clothes, enjoying homemade sweets, to shopping online, exchanging greetings on mobile, share update on social media, get gifts delivered on our doorsteps - Diwali celebrations have changed over the years, losing some of its familial togetherness to the easy lure of the digital world. Identifying the need for people to connect and have real conversations, Vodafone is again encouraging us to #LookUp and this time around, celebrate Diwali with our families, by keeping down our devices.

Vodafone has launched a heart-warming video under its successful #LookUp campaign, urging viewers to celebrate Diwali with each other rather than with devices.

The film brings out the changing nature of Diwali celebrations seen through the eyes of a kid. It shows the contrast between how Diwali was celebrated traditionally by the child’s father with lots of love and warmth and how it is perhaps celebrated presently. With its stark difference, the film shows how technology sometimes takes over and people lose out on the connections that really matter.

Vodafone India EVP marketing Siddharth Banerjee says, “In the hyper-connected world, Vodafone again reiterates the need for real conversations, especially on occasions and festivals. Our #LookUp campaign has resonated well with our audience-generating online and offline talkability and driving up brand preference for Vodafone. Hence, after delighting our audiences on Valentine’s Day / Father’s Day and Friendship Day with #LookUp messages, this time around, we are extending our #LookUp philosophy to Diwali encouraging viewers to celebrate with family and friends in essence, the connections that really matter.”

Ogilvy executive creative director Kiran Anthony adds, “In this film we see a modern family through the eyes of a child who while excited to read his dad’s essay on Diwali, sees the family around him in complete contrast. Our endeavour is to remind people that while phones do play an integral part in our daily lives, it is perfectly fine to put them aside during those special occasions & celebrate with your loved ones.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shekhar.jpg?itok=5YJclQ9b
Endemol Shine Group, DoveTail Media and acclaimed film director Shekhar Kapur join forces to bring best-selling novels The Ibis Trilogy to worldwide market

Global content creator, producer and distributor Endemol Shine Group today announces the development of a major high-end production for the international market.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/aoc.jpg?itok=WLlLSTj2
Address of Choice awarded outstanding performer of the year 2018 by Godrej Properties

Address of Choice adds a grand feather to its cap; wins the coveted Godrej Properties Residential Sales Portfolio award as an Outstanding Performer!

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/voot.jpg?itok=qgcn3wlG
The widest & whackiest Bollywood slumber Party of the Year

Brace up for some quirky bedside conversations, saucy revelations and celebrities at their naughtiest best on Season 2 of the VOOT Original , Feet Up with the stars -Presented by Nestlé KitKat and co powered by OLX .

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/tra.jpg?itok=IL5wl60E
Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among Indian consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/cricbuzz.jpg?itok=5pCiCaue
Lowe Lintas wins creative mandate of Cricbuzz

Cricbuzz has appointed Lowe Lintas to handle its creative duties ahead of the cricket season.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/vmly.jpg?itok=WE0b22Bs
Anil Nair joins VMLY&R as India CEO

Global marketing agency VMLY&R today announced the appointment of Anil Nair as CEO, VMLY&R India. Based out of the Mumbai office, he will report to VMLY&R Asia co-CEO Tripti Lochan, who is based in Singapore.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/whirlpool.jpg?itok=jNQecc7t
Whirlpool empowers home cooks with intelligent cooking appliances, made for india

Whirlpool of India, a subsidiary of world’s leading home appliance company Whirlpool Corporation, today launched a new range of premium cooking appliances that are specially designed for Indian needs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/Perfume.jpg?itok=IwuitjBX
HE Advanced Grooming launches the new summer disruptor HE MAGIC DUO

HE, the Advanced Male Grooming Brand of the FMCG major Emami Limited launches ‘HE Magic Duo’, a unique category disrupting innovation to expand the brand’s portfolio in the zero gas perfume space.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/pvr.jpg?itok=bK3D3kjp
PVR Cinemas expands its footprints in the Southern market with the launch of its 10th multiplex in Telangana

PVR Ltd., the largest and the most premium film exhibition company in the country, announced the launch of its 8th multiplex in the city of Hyderabad, today.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories