MAM

The Womb Launches “Shaadi Ka Naya Gift” campaign for Saregama Carvaan

The campaign has been launched with a video ad

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/07/kawal.jpg?itok=HbOez-mL

MUMBAI: The Womb has created an interesting campaign for portable digital audio player Saregama Carvaan, marking the musical instrument as a perfect gift for the wedding season.

The campaign “Shaadi Ka Naya Gift—jo rishton ko nahi dilon ko milaye!” has been launched with a video ad showing a South Indian family gifting Carvaan to a north Indian groom’s family during the ritual of ‘Milni’.

In a press statement, The Womb noted, “There are over 10 million weddings in India every year. Increasing by 30 per cent year-on-year and a lot of gifting happens during this season. The Womb identified this as an opportunity to position Carvaan as a perfect gift. Saregama Carvaan as a gift makes one come across as a thoughtful gift or someone who has eschewed more mundane and regular gifts in favour of something that touches the heart.”

The Womb co-founder Kawal Shoor said, “We thought this was a great way to position Carvaan within the ritual of ‘Milni’. Such rituals inherently bring along a lot of awkwardness within the family members. Milni is like the marriage of two families, you have no option but to like each other. Mostly forcibly! & Carvaan with its 5000 evergreen songs can be the ice breaker and the thoughtfulness of the gift makes it more easier to like the other person.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/ogilvy.jpg?itok=Bxflu3jS
Amarinder Butalia named Managing Partner, Ogilvy Delhi NCR

Ogilvy announces the elevation of Amarinder Butalia, to the position of Managing Partner, Ogilvy Delhi NCR.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/ariel.jpg?itok=63CSXRZk
Ariel reignites conversations on household inequality with a new campaign - Sons #ShareTheLoad

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/bajaj.jpg?itok=v1FOhoRb
Bajaj Finserv celebrates the New Year with #FitForLife Campaign

Bajaj Finance Ltd, the lending arm of Bajaj Finserv launches #FitForLife campaign to encourage individuals to achieve their New Year fitness resolutions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/lava.jpg?itok=TybRq797
Soho Square Delhi Creates a New Film Lava Republic Day Film - #ProudlyIndian #MakeAnEffort

LAVA Mobiles has just released a new film which is a part of its ongoing ‘Proudly Indian’ campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Arvind_RP.jpg?itok=SYfK9Y7F
Arvind RP is new director of marketing, communications for McDonald's west and south

Hardcastle Restaurants Pvt Ltd, a subsidiary of Westlife Development Ltd and master franchisee of McDonald’s restaurants in West and South India, has announced the appointment Arvind RP as its director-marketing and communications . He has been trusted with the responsibility of leading the overall...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Vinod_Thadani.jpg?itok=8PetcLgB
Mindshare teams trained to be media neutral: Vinod Thadani

Excited about handling the complete integrated media directive for Hindustan Unilever Ltd , after the big digital mandate win in August last year, Mindshare Fulcrum is all pumped up about serving the best possible media solutions to the brand.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/uri.jpg?itok=jl5zkjUq
Movie Partnership PUBG - URI: The Surgical Strike

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala Productions) Movies, became the first Indian movie to join hands with PUBG Mobile to launch a surgical strike on Pochinki, one of the largest and most popular towns in the game’s maps.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/kos.jpg?itok=9V866YG8
Marico India appoints Koshy George as CMO

Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/neo.jpg?itok=6DO7-wz5
NeoNiche partners DG7 for omnichannel experience

NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories