MAM

The Chonkpur Cheetahs are back with Amazon

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/12/amazon_0.jpg?itok=Ha-psslF

MUMBAI: This time last year, while our favourite teams battled it out on the field, another contender emerged during the commercial breaks that we were all rooting for. This unlikely team captured the imagination of millions of Indians, as we saw a bunch of talented players work hard to become the next big T20 team, with a little help from Apni Dukaan.

Oh yes, the Chonkpur Cheetahs are back, and this time with brand new rivals! This season, they’ve moved to a new city to get one step closer to their dream, only to realise that before they face their opponents on the field, they must face the unknown city and its googlies.

The campaign “Ajnabi Shahar Mein Apni Dukaan”, shows the everyday struggles of an unknown city through this endearing team, where amazon.in, helps resolve dilemmas getting in the way of things truly important. Currently, the Cheetahs have emerged victorious against their first opponent.

There is a new team to look forward to this time around, called the “Chellapuram Cheetahs”. These boys and girls will be seen in all the south states in India, embarking on their dream to be the next big T20 team. With the help of Amazon.in, they learn to face the problems of settling in a new city effortlessly, before facing their opponents on the field! Watch the coach (played by VTV Ganesh) prepare Kanika, Giri, Munni, Gaja, Mani, and Malini for their first opponent in the new city.

Both the Chonkpur Cheetahs and Chellapuram Cheetahs (Tamil Nadu, Karnataka, Andhra Pradesh), will be seen on TV screens through this cricketing season, and we’ll be able catch-up with more of their journey through the new city on digital platforms.

Conceptualised by Ogilvy Bangalore and directed by Hemant Bhandari of Chrome Pictures (Chonkpur Cheetahs) and Jerald Packiasamy of Still Waters Films (Chellapuram Cheetahs), the films bring to life charming stories of people settling into new cities, and how Amazon India can help by providing access to required products in a humorous and light hearted way.

Amazon India director of mass and brand marketing Ravi Arun Desai says, “With more than 300 million interactions across touch points in 2017, Amazon had to bring back the Cheetahs in 2018, this time chasing a bigger dream in an ‘Ajnabi Shahar’. The insight behind this campaign is that almost all Indian families have someone who would’ve moved to a big Indian city in pursuit of ‘better opportunities’ for themselves and the next generation.”

“The campaign encapsulates how Amazon supports millions of Indians in their pursuit of dreams, as we cater to their everyday needs. Our customers use Amazon to effortlessly settle down in a completely new environment. The campaign explores a few relatable stories of the Chonkpur Cheetahs trusting apni dukaan to help them tackle some problems of settling into an unknown city. With over 17 crore products to choose from, the obstacles are taken care of by Amazon.in, and all they now need to do is concentrate on fulfilling their dream,” Desai adds.

Ogilvy Bangalore senior vice president Kiran Ramamurthy mentions, "With the launch of Chonkpur Cheetahs last year, Indian audiences came across a team that had potential, but whose dreams of playing in 'T20' matches was restricted by their ability to get things that they needed. That is, till Amazon came into the picture and helped them realise their potential by removing the obstacles of access to things they needed. This year, with an improved game, the Cheetahs land in a big city to progress in their careers.”

The campaign is led by multiple TVCs through the course of cricketing season, amplified through an integrated campaign spread across digital, social, cinema, radio, and more.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/ibffff.jpg?itok=8hQexhqU
Karthik Nagendra awarded Honorary Doctor of Excellence in Marketing Management by CIAC- Global and UET, America

Nagendra- Founder & CEO of ThoughtStarters- Asia’s first thought leadership marketing company, was bestowed Honorary Doctor of Excellence in Marketing Management for his achievements and contribution in the area of thought leadership marketing.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/mmt.jpg?itok=GdVy_UfQ
MakeMyTrip unveils campaign to boost online hotel booking

MUMBAI: MakeMyTrip Ltd has launched its new ad campaign with brand ambassadors, Ranveer Singh and Alia Bhatt, ahead of the travel industry’s busiest summer travel season. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking on MakeMyTrip – be it...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/rohit%20sharma.jpg?itok=tNtj7niK
Adidas extends contract with Rohit Sharma

Global sportswear brand Adidas has announced the extension of its contract with ambassador and Indian batsman Rohit Sharma.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/duroflex.jpg?itok=rvucXnXZ
Duroflex Mattresses talks about importance of sleep this exam season

This exam season, Duroflex Mattresses is urging parents to pay more attention to the sleep habits of their children who are preparing for exams.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/PUBLICIS.jpg?itok=7e9GPfVd
Publicis Sapient named leader among global digital business transformation accelerators

Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced that it has been named a Leader in The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/SWIGGY.jpg?itok=8eWXDOK-
Swiggy, Hotstar bowl cricket lovers over

As the cricket frenzy reaches a crescendo this March, Swiggy lives up to its promise of providing unparalleled convenience to its consumers yet again.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/revvv.jpg?itok=QyZdtcYt
Revv tells potential car owners to “Keep it Open”

The youth of today enjoy the flexibility that comes when they don’t commit to one choice and play between multiple options.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/beardo.jpg?itok=6ksmu9fB
Beardo to groom Kings XI Punjab

Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/mumbai.jpg?itok=L5jKu92v
Burger King strengthens partnership with Mumbai Indians

Burger King India has announced its association with the upcoming T20 League cricketing carnival, in an exclusive category partnership with Mumbai Indians for the second year in a row.

MAM Media and Advertising Sponsorship

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories