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Tanishq unveils new ad celebrating women's special occasions

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MUMBAI: In its latest television commercial, Tanishq celebrates woman of today and the special moments that she cherishes.





The film, created by Lowe, brings alive the brand’s latest diamond jewellery collection offering Zuhur as the ideal choice for the modern woman who loves celebrating social occasions.





The ad film revolves around the camaraderie and bonhomie that comes out only when old friends get together for a re-union; the narrative is playful and reflects the spirit of the moment. The ad film ends with the essence of the occasion captured in the line, "beautiful diamonds for beautiful occasions."





Titan Company jewellery division GM marketing Deepika Tewari said, "The social occasions in a woman’s life have seen a lot of change; it’s no longer restricted to traditional functions or a family get-together. She is exploring newer occasions like girls night outs and brunches with friends. We have tried to celebrate one such occasion in our latest film in a very playful manner and this sentiment resonates with our latest offering Zuhur."





Lowe ECD Rajesh Ramaswamy added, "We got to explore a new relationship and occasion with this. A reunion of three close friends. It's all about the camaraderie they share and of course the highlight being a classic from Nusrat being used in such a context, gives it a very different mood."

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