MAM

Syska LED unveils ad campaign with Irrfan Khan

The advertisement is currently aired across popular TV channels

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/10/irfaan.jpg?itok=X7LH6hkQ

MUMBAI: Syska LED has launched its latest advertising campaign starring Bollywood actor Irrfan Khan. This campaign seeks to highlight Syska’s revolutionary move of introducing LED lighting in the Indian market few years ago and how since the brand has gone on to become a leading name in the LED light segment.

The advertisement is currently aired across popular TV channels and will also be aired on movie screens across the country.

Commenting on the launch of the new TVC, SYSKA Group chief marketing officer Amit Sethiya said, “Our latest TVC has been conceptualised keeping in mind Syska’s technology leadership in the LED lighting segment. Through our brand ambassador Irrfan Khan, we are trying to reinforce the message of Syska having the first-mover advantage in the LED lighting category. Additionally, we are driving home the message about how Syska as a brand is enabling consumers to shift from traditional CFL bulbs and embrace LEDs.”

Commenting on new campaign, IBD India Pvt Ltd chief creative officer Rahul Gupta said, “Irrfan has been Syska’s brand ambassador and voice of the company since its inception. His honest-to-goodness persona and matter-of-fact demeanor are qualities that resonate with Syska’s own belief of offering genuine high-quality products which are reliable and affordable.”

Syska as a brand strategically focuses on marketing and advertising. The company recently sponsored leading stand-up comedy shows such as Sony TV’s The Kapil Sharma Show, Zee Marathi’s ‘Chala Hawa Yeu Dya’ and Star Vijay’s ‘Kalakka Povathu Yaaru’. The group is also rapidly expanding and introducing new and innovative products under its LED lights, smart home devices, personal care appliances, and mobile accessories segment. In July 2018, Syska diversified into a new category by entering the wires and cables business and roped in Amitabh Bachchan as the brand ambassador.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/rakshita.jpg?itok=FZugce8b
Bobble AI on-boards Dr Rakshita Shharma as VP Human Capital

MUMBAI: Bobble AI, a leading tech startup, that is empowering the Next Billion Indians by making their communication personalized, expressive and smarter, welcomes Dr Rakshita Shharma on board as their Vice President, Human Capital. This move comes as a part of Bobble AI's efforts to continue to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/sonymax.jpg?itok=z8a6pNP3
Sony MAX kicks off celebrations for landmark 20 years of entertaining movie lovers

Sony MAX, India’s leading premiere Hindi movie channel from Sony Pictures Networks India (SPN), has created a benchmark by becoming the only channel across genres, to sustain a long-standing leadership stint for 148 weeks in a row.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/kpop.jpg?itok=yKhea5fy
K-POP Finally in India to Thrill Millennials

MUMBAI: One Take Media Co. (OTMC) is happy to announce their new content offering - K POP. They have more than 700+ songs in its library and approx. 60 episodes of K POP Music series. And OTMC is keen to expand their library even further

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/lavin.jpg?itok=tr-uNf9b
Chimp&z Inc retains the spartan poker’s digital mandate third year in a row

MUMBAI: Chimp&z Worldwide LLP announces its retainer hat-trick by one of the leading online poker gaming portals in India, SpartanPoker.Com! As per the new mandate, the Mumbai office of Chimp&z Inc will continue their digital and content duties for the brand and will also be working on the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/shadi.jpg?itok=rjLqG15K
Shaadi.com launches campaign to celebrate 60 lakh success stories

MUMBAI: Shaadi.com, The matchmaking site, launched a brand new campaign that celebrates ‘60 lakh Success Stories’. With this campaign Shaadi.com aims to further cement its position as a market leader in the online matchmaking space.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/Wellman.jpg?itok=8Lo9r3hk
Wellman gets boutique ad agency The Bougainvillea Co.to spearhead creative mandate in India

MUMBAI: Boutique ad agency, The Bougainvillea Co. has bagged the concept, communication, creative and digital strategy whilst the Green Bark Consulting Co brought to the table the right mix for the go-to-market strategy through activation & sales; to launch Wellman in the Indian market., The...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/watcha.jpg?itok=OESDdU3S
Switch Media launches sophisticated encoding tool watcha for its powerful MediaHQ product suite

MUMBAI: Switch Media, a world leader in online video technology has launched Watcha, a key new feature for its product suite, MediaHQ, which was unveiled at NAB this year. The Watcha tool provides broadcasters and content owners with a solution that automatically highlights and reports issues...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/Manan_Jain.jpg?itok=H33I61Ct
POPxo expects heightened competition for ad revenue in regional content in 5 years

Started a few years ago from a small working space in Delhi’s Hauz Khas, POPxo is the one-stop destination for millennial women looking for questions to their answers related to beauty, healthcare, relationships, and everything that concerns their world.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/vikas.jpg?itok=eFVnxTVx
HUL’s Vikas Gupta joins Flipkart as head of marketing

MUMBAI: Former Hindustan Unilever general manager Vikas Gupta has reportedly joined Flipkart as head of marketing. A media report quoted Flipkart group chief corporate affairs officer Rajneesh Kumar saying, “Vikas is joining Flipkart after a long, successful stint in Unilever where he has worked in...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories