MAM

‘Suits’ star Gabriel Macht in Ballantine's India ad campaign

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/05/21/mam-ad-campaign.jpg?itok=CAvR-Jex

MUMBAI: Scotch whisky brand Ballantine's is all set to launch an exclusive India specific campaign with the Suits star Gabriel Macht.

With the new brand positioning of ‘Stay True,’ which will be accompanied by a marketing campaign with the tagline ‘Stay True, Leave an Impression’ featuring Macht.

Conceptualised by Ballantine’s, the ‘Stay True, Leave an Impression’ campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way. Authenticity, self-belief and conviction are at the heart of this new campaign. 

The video-led campaign will also be integrated across print, digital and outdoor media.

The entire video is about two worlds: the world of self-belief and staying true juxtaposed by a world of sycophants with shifting loyalties. The tension between these two worlds is what brings out the brand idea of leaving a mark by being yourself, of making it to the top on your own terms.

The film does this through a depiction of a ‘day in the life of’ the corporate world - the charades, the fake smiles, the pretentious jokes and the ‘yes man-ship’ that plays out every day - as seen through the eyes of our protagonist during his journey through a typical corporate office.

The novel freeze-frame treatment further heightens this parody of power-play that the brand unequivocally disapproves of. Ballantine’s, which celebrates individuality and originality since 1827, raises a toast to the ‘real ones’ in a world full of fakes. The message: success is lasting for those who hold true.

Macht said, “It is an honour for me to shoot for Ballantine’s well-crafted campaign in line with its philosophy of ‘Stay True.’ This association is a perfect match as I truly relate to brand’s attribute of staying true to one’s character and maintaining one’s integrity. Ballantine’s is one of the finest whiskies with unique richness of character and perfect balance. It has been a memorable experience shooting for the campaign and hope the Indian audience will appreciate it too.”

Pernod Ricard India head - international brands Kartik Mohindra added, “George Ballantine stayed true and left an impression with the whiskies that he created. With this campaign, we want to continue his legacy by creating a platform that celebrates Ballantine’s and its founder’s intrinsic values. We hope to inspire people to have conviction to stay true to themselves, to follow their passions and to remain as genuine and authentic as they can be.”

Ogilvy & Mather, New Delhi executive creative director Ajay Gahlaut said, “There are the movers and the shakers who are here today and gone tomorrow. Their allegiances are based on self-gain and change with changing winds. And then there are those few who quietly go about doing what they believe in, undeflected in purpose and unswayed by criticism. These are the ones who are remembered. They are the ones who leave an indelible mark on time. They are the ones who lead by example. This film is about them.”

“There is something very inspiring about individuals who live by what they believe in. They are hard to find but they are there. This is the individual of integrity that the brand sought to associate itself with. And this is what led us to close in on Gabriel Macht. He, in a way, echoes everything that the brand stands for. There are strong affinities about who he is in real life and the character roles that he depicts in his professional life, with our brand values. So his character accentuates the stark differences between the two worlds that the film has captured. And the master stroke is the treatment of the film itself that creates a taut tension between the two worlds,” Gahlaut added.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/colgate.jpg?itok=QhpwSg7t
Colgate remains India’s #1 Most Trusted Oral Care brand, for the 8th consecutive year, in Nielsen’s consumer survey

Colgate-Palmolive (India) Limited, the market leader in Oral Care, has been ranked as the Most Trusted Brand in the Oral Care category for the 8th year in a row, as per the India’s Most Trusted Brands Survey 2018, conducted by Nielsen and commissioned by Economic Times - Brand Equity.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/gautam.jpg?itok=pBe99O6Y
Gautam Gambhir & Funngage.com give warm send-off to 15 cricketers for Perth, Australia

Padma Shri Gautam Gambhir and Funngage.com gave a warm send-off to 15 of the 33 talented aspiring cricketers who have qualified for the 5-year cricket scholarship and are selected to go to Guildford Grammar School, Perth, Australia for 21 days of overseas training.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/shoes_0.jpg?itok=Dr5CxSPZ
Finally, style and comfort rolled into one: take your pick from Bata's new 9 to 9 collection

Bata has come a long way since its inception. From being the ‘most comfortable’ footwear brand, it's now giving people the best of both worlds in terms of style and comfort.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/hotstar.jpg?itok=A0Ck3Ovw
Hotstar releases new TVC for VIVO IPL 2019 campaign ‘#KoiYaarNahiFar’

Hotstar has released an entertaining new TVC for its VIVO IPL 2019 campaign, ‘#KoiYaarNahiFar’, conceptualised and created by the DDB Mudra Group.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/digital.jpg?itok=kIHbaqaQ
Digital storytellers and content creators Amritpal Bindra, Anand Tiwari and Nikhil Taneja lauch ‘Yuvaa’

Amritpal Bindra, Anand Tiwari and Nikhil Taneja, the producers and content creators behind shows on the digital space – Bang Baaja Baaraat (40 million+ views), Sex Chat with Pappu and Papa (55 million+ views), Girl in the City (50 million+ views), Chukiyagiri (30 million+ views) and the first...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/unilever.jpg?itok=GJPHA0HZ
Unilever elevates Nitin Paranjpe as COO and Sanjiv Mehta as president, South Asia

Unilever recently promoted its president for foods and refreshment Nitin Paranjpe to the post of chief operating officer.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/dairy.jpg?itok=dMGNtQaq
Mondelez India brings Minions cheer to Cadbury Dairy Milk Lickables and Gems Surprise

Mondelez India has rolled out Cadbury Dairy Milk in Lickables and Cadbury Gems Surprise in association with the Despicable Me Franchise.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/rsh.jpg?itok=vptZe0i1
RSH Global assigns media mandate to Initiative

RSH Global, which owns Joy Personal Care and X-Men, has announced the appointment of Initiative—from the house of IPG Mediabrands, as its media agency of record.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/times-network.jpg?itok=YGxtgzQJ
Times Network hosts the 5th edition of Digital India Summit 2019

TIMES NETWORK, India’s leading broadcast network, hosted the 5th edition of its landmark event, ‘Digital India Summit 2019’ today.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories