MAM

Star Sports: A new logo, packaging & brand identity

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2013/11/11/SS_logo.JPG?itok=9GI05ohJ

MUMBAI: It was a historic moment for Star India when on 6 November at the stroke of midnight it unveiled the new identity for six of its sports channels - Star Sports1, Star Sports 2, Star Sports 3, Star Sports HD1 and Star Sports HD 2 - and its website (starsports.com). (Star Sports 3 replaced Star Cricket, while Star Sports 4 replaced ESPN and Star Cricket HD and ESPN HD were rebranded as Star Sports HD1 and HD2.)

Today all the channels have a single logo – a star with a thinner silver outline with a streak of colours swishing into it. “The new brand identity is a metallic star with an explosive incandescent trail symbolizing the authority and passion of sports,” elaborates Star India exec VP marketing Gayatri Yadav.

The Star India broadcast design team and the UK-based brand consultancy Venturethree have created the brand identity while the broadcast package has been designed by Los Angeles based design and branding studio Capacity. Venturethree has a client roster that includes Myspace, The Times, Orange, Penguin, Reliance Industries, king.com and Discovery Communications while Capacity has done work for the NFL (national football league) and CW channel.

“The bold new star icon is to stand for a new era of sport. The star is sharp, bold and iconic. It brings strength and authority to the channel. The incandescent trail is explosive and dynamic. It brings the intensity and passion of sports to life. The fiery trail ignites and unites every sport, every player and every fan. It's the glue that runs through everything on the channel. This expresses the fluid and dynamic nature of sports,” says Yadav.

Sridhar feels that it is just a matter of habit for people to star using the new names

The unified logo highlights the network’s ambition “to change the face of sports broadcasting in the country’ as well as provide world-class sports coverage to Indian sports fans. “To signal the change to the consumer, Star India is bringing all the six diverse TV channels under one brand name, Star Sports, and one purpose ‘believe’,” says Yadav.

According to Leo Burnett Chief creative officer K V Sridhar, the new logo is much more energetic and brings through the focus they are trying to put with Star Sports. “It is a Diwali colourful logo. Their biggest challenge is to merge ESPN and Star Sports. Now promoting their channels will become much easier for them. What they are doing is just the beginning because they are taking upon themselves a very beautiful and visionary strategy to make Star synonymous with sports,” he says.

Wouldn’t it be a difficult task for those used to calling the channels by their former names? “It is actually simpler than before now and it is just a matter of habit before people will start referring to a channel like- Star Sports channel 3,” quips Sridhar.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/shopclues-800x800.jpg?itok=JMeM8M6r
Mall wali quality, ShopClues wale prices

MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/db%20%281%29.jpg?itok=YMjHptsV
DB Corp's radio business numbers expand with network growth

DB Corp’s MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17). DB Corp’s radio business revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) increased 12.4...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/fcb%20%281%29.jpg?itok=bnPdV4pW
FCB Interface with Mahindra's 'joy of breaking free'

FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/amit_gujral.jpg?itok=sBmbhKyq
LG to patriots: #KarSalaam

MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/AMIT%20WADHWA-RAJAN-800x800.jpg?itok=oIBJn_eJ
HT Media hires Dentsu Impact

MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media - including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Ayyappan-Raj-800x800.jpg?itok=Tih3d0WE
Nomarks for guessing who's self-reliant

MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face....

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/sabia.jpg?itok=UPFNUZeB
Madame Tussauds in India; WATConsult wins media mandate

WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/PC-advrt.jpg?itok=Q6eLTowD
Priyanka in new Pantene ad

Pantene, one of India’s leading hair care brands along with new brand ambassador Priyanka Chopra, launches a new and improved formula. The brand launches its biggest breakthrough in 30 years: Pantene’s new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/shanu-singh.jpg?itok=M5jb_3ds
E-com: Godrej Interio, IBM tie up

IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories