MAM

SRK & Gauri break gender stereotype in D’décor campaign

MUMBAI: Dharma 2.0, the young creative unit from Dharma Production stable, recently bagged the mandate for D’Decor’s new ad campaign - ‘Touch of Love’. While showcasing the wide array of D’Decor’s designs and qualities, the campaign focuses on the new line of product highlighting softness and comfort. The campaign has been conceptualised and produced by Dharma 2.0. 

The TVC features Shah Rukh Khan in the role of a home-maker, arranging the bedding with the D’Decor bedsheets, while Gauri Khan is busy at work. On this premise, the TVC brings to life the soft essence of love that the brand brings to its luxurious fabrics.

Dharma 2.0 head Punit Malhotra said, “As this was the first product led campaign from D’décor, we had to introduce the new range in a way which is compelling and also stays true to the brand’s core value. With ‘Touch of Love’, we wanted to set up a fresh and relevant context for today’s generation. We did it by turning the clichés around and subtly breaking the societal stereotypes. I am happy by the way  the campaign has turned out and hope to continue this association with D’décor in future as well.”

D’Decor MD Ajay Arora shared, “As a brand that deals in luxury fabrics, we wanted our TVC to capture that essence of D’Decor. Dharma 2.0 has created a lot of buzz in the market, for its excellent work. They understand our objective behind the campaign and have put their best foot forward in delivering excellent results.”

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