Spykar Lifestyle launches campaign #DenimSideUp

The campaign celebrates the young and restless spirit

MUMBAI: Jeans-wear brand Spykar Lifestyle launched its new digital campaign ‘#DenimSideUp’ in collaboration with social media influencers from various walks of life to make an impact on the youth. The influencers have shared videos on their Instagram handles talking about their passions and the power of being authentic and at their best all the time.

The campaign is driven with hashtags #DenimSideU, #SpykarAW18, #YoungAndRestless, #DenimSquad, and #Spykar.

Spykar Lifestyle CEO Sanjay Vakharia said, “Spykar embodies the ideology of being passionate and speak your heart out, who follow their heart and trail their passions to accomplish their dreams in the most inspiring way. With the #DenimSideUp campaign, we are in conversation with today’s millennial with their stories making them stand out from the crowd. #DenimSideUp builds a sense of optimism, fun, and togetherness.”

Revealing the idea behind the campaign, an official statement by the brand reads, “Denim side up is an attitude - a way of life where you highlight your most authentic, original self, unafraid.  Denim Side Up campaign targeted the people who are passionate and who speak their heart out.”

It further states that the campaign has helped the brand in setting the parameter for its target audience, so the youth connects more to the brand.

“The challenge was to have the influencers sharing their denim side up story and creating a buzz amongst their followers. The campaign witnessed a positive response and took over social media, encouraging the youth icons of India to share their denim side up story and challenge their followers to do the same,” the statement reveals.

Latest Reads
Fanmojo announces association with Prithvi Shaw

Keeping an eye on the rising popularity of fantasy sports in India, Fanmojo, a part of U2opia Global, announced its association with the young prodigy of Indian cricket-Prithvi Shaw.

MAM Media and Advertising People
INOX becomes the official partner of Rajasthan Royals

India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have its logo presence on the team attire.

MAM Marketing Brands
Holi goes digital with Helo

Sending Holi greetings, Helo, India's leading regional social media platform, just launched ‘Holi by Helo’ its latest festive campaign.

MAM Marketing MAM
The Quint, founded by Raghav Bahl and Ritu Kapur, turns 4

The Quint, India’s leading mobile-first online news portal, completes four years of delivering bold and thought-provoking news, views and interactive content to its readers.

MAM Marketing MAM
Morris Garages India announces Benedict Cumberbatch as brand ambassador

Marque carmaker MG (Morris Garages) India has announced its association with the revered British actor Benedict Cumberbatch as its brand ambassador.

MAM Media and Advertising People
LivGuard launches ‘Smart and Strong, Chale Life Long’ campaign featuring Akshay Kumar

MUMBAI: Energy storage brand, LivGuard Energy Technologies, has introduced its current range of inverters and inverter batteries through a 360-degree campaign ‘Smart and Strong, Chale Life Long’, conceptualised by Famous Innovations and starring Akshay Kumar. LivGuard is planning to run the new TVC...

MAM Media and Advertising Ad Campaigns
TCL Electronics and IPL’s Delhi Capitals join hands to build on their proven track record as game-changers

TCL Electronics, a global top-two television brand and a leading consumer electronics company, has announced its partnership with Delhi Capitals as a team sponsor for the upcoming season of the Indian Premier League (IPL).

MAM Marketing MAM
Relaxo ventures into digital gift voucher space with GyFTR

Relaxo Footwears Ltd is now foraying into the digital gift voucher and loyalty points redemption space with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform.

MAM Marketing Brands
SBI Life Insurance launches breast cancer awareness campaign “Thanks a Dot”

SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories