MAM

Social media campaign to clean littered places gets support from Dabang Delhi, Jubin Nautiyal

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/09/03/Untitled-1_3.jpg?itok=jmZ4gQRB

NEW DELHI: In a unique campaign, a not-for-profit non-governmental organization will print photographs of unclean and littered public spaces in cities to encourage people to join together to clean up those areas.

 

Charities Aid Foundation (CAF) India will through Click2Clean to organise collective action by citizens, governments and the private sector.

 

A community-driven initiative, the campaign is initially being rolled out in Delhi NCR (Delhi, Gurgaon, Noida, Faridabad, Ghaziabad) today and will later cover cities across the country.  

 

Through the Click2Clean campaign, citizens of Delhi NCR will click and upload photographs of ‘unclean’ and littered public spaces, after which a screening committee will select 100 sites from all the images it receives and ensure they become litter-free within a given timeframe.

 

A Facebook page has been created to help citizens upload images. People can also donate for the campaign through this link

 

The campaign has already received support and has been endorsed by Pro Kabaddi League team Dabang Delhi and Bollywood singer Jubin Nautiyal.

 

CAF India CEO Meenakshi Batra said, “While we are doing a lot of work in the area of sanitation in rural areas, there is an urgent need to clean up our cities as the number of people migrating from rural to urban areas continues to surge with every passing day. This exerts an ever-increasing pressure on civic agencies to ensure cleanliness and maintain sanitation standards. Keeping this in mind, we have launched the Click2Clean campaign in Delhi NCR to start with and appeal to corporates and individuals to participate in this movement to clean our cities.’’ 

 

DoIT Sports Management (India) director Radha Kapoor and Dabang Delhi team owner added, “Dabang Delhi is committed to positive social change as part of the socially responsible objectives of DoIT Sports Management. As a step in that direction we are pleased to associate with Charities Aid Foundation's Click2Clean campaign. Dabang Delhi strongly believes that hygiene and sanitation are major contributors to a healthy living and this campaign fulfils our objective of reaching out to society and specifically educating our youth to keep the environment clean. We endorse the 'Swachh Bharat Abhiyaan' and strongly believe that just like sports, healthy habits, need to be practiced and made a way of life.”

 

The campaign, which will be implemented in collaboration with CAF India-validated NGO partners, aims to raise public awareness, build critical ethical and civic sense in communities, enhance citizen participation and volunteerism through civic action, and promote partnerships and alliances among various stakeholders (communities, government, and the private sector).

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories