Samsung plans multi-media campaign for new mass market phone Galaxy J2

BENGALURU: Samsung India Electronics has launched the Samsung Galaxy J2, a 4G LTE smartphone for the mass market in India. The phone will be available starting 21 September, 2015 in the country. Apart from being a 4G enabled phone, the J2 is tailor made to meet consumer needs.


The company is in the process of chalking out a multi-media campaign with creative agency Cheil and media buying agency Lodestar.


Speaking to, Samsung India vice president of marketing, IT & mobile Asim Warsi said that BTL activities have commenced and the retail visibility leg of the campaign has already started. “Over the next few weeks, the campaign will roll out across various mediums, including television,” he said.


The J2 is Samsung’s 17th LTE 4G device launch so far, a slate that includes high end Samsung smartphones in the price range of Rs 65,000+ to tablets to the lower end smartphones. The J2 is priced at Rs 8490 with the intent to take on players such as Xiaomi, Micromax, etc. that offer low cost smartphones in the country.


The company’s research also reveals that of the 70 crore active mobile connections in India, about 25 crore have internet access capability, and of these about 17 crore are smartphones. Based on this insight, Samsung India sees a huge opportunity to bridge the gap between the total number of mobile connections and smartphones in India.


Further, the company says that key features of the phone have been developed in Samsung’s Indian R&D facilities strengthening the company’s commitment to ‘Make in India.’ The phone has features ranging from the India centric user interface to the Ultra Data Saving mode.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories