MAM

Reliance Life launches new social media campaign

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/11/06/rel%20life%20copy.jpg?itok=SCc9WNT3

KOLKATA: Reliance Life Insurance Company (RLIC), part of Reliance Capital Limited, launched its new social media campaign ‘Do-Good’.



 

#DoGood campaign aims at recognizing and inspiring selfless acts of goodness by people across demographics, social strata and causes that impact society positively.



 

The new social media campaign was launched by Reliance Life Insurance chief executive officer Anup Rau. “We firmly believe that any selfless act of goodness - across demographics, causes and regions – needs to be encouraged. There is a genuine need to create a platform where each such act by individuals or groups can be shared with a larger audience and amplified to be recognized. Our ‘Do-Good’ campaign aims to provide such a platform for sharing and recognition” said Rau.

This is the third social media campaign unveiled by Reliance Life Insurance.



 

Earlier, the company has launched highly successful campaigns namely – ‘Boundaries for Books with Room to Read’ and #GreatestFan campaign with Sachin Tendulkar’s greatest fan, Sudhir Kumar Choudhary.



 

The #DoGood campaign has been initiated recently on all social platforms to create awareness and encourage people to take action in the ‘good’ direction.



 

The initial phase of the campaign has received encouraging response on Face book with over 2 lakh likes across its posts within a span of two weeks in the soft launch phase.



 

“The insurance industry leads by example in case of selfless act of goodwill. It is the only industry that prospers by protecting its customers and helping them in times of need. An insurance agent is that one person who wants you to protect what is valuable to you and help you plan for any eventuality. ‘Do Good’ therefore is our intent, our philosophy and our belief that we aim to spread through social media,” Rau further stated.



 

Reliance Life Insurance has also launched #DoGood initiative as an internal campaign within the organization so that this positive and constructive thought is well entrenched in the minds of its employees and agents and rolled out to our customers.



 

The company would also be building on this campaign by strengthening its presence across online and mobile platforms apart from holding various events that will enable to participate and get rewarded from the campaign.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Dharmender-Kapoor_1.jpg?itok=vg08viDb
Toolway selects Birlasoft for SAP implementation

MUMBAI: Birlasoft (India) Limited has announced its selection as a strategic partner to Toolway Industries Ltd., a Toronto, Canada based company to implement SAP S4 HANA 1610 along with SAP Hybris B2B for modernizing its ERP systems. Birlasoft will offer end-to-end implementation services of SAP S...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Anuj%20Mathur-800x800.jpg?itok=UcmQHrtc
Canara HSBC OBC & WWF raise 'Earth Hour' awareness

MUMBAI: WWF-India, in association with Canara HSBC Oriental Bank of Commerce Life Insurance hosted Pedal for the Planet 2017, a Cyclothon and Walkathon to celebrate the world’s largest grassroots environmental campaign – Earth Hour 2017.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Neela_Marikkar-Ashish_Bhasin.jpg?itok=1AYP71GE
Dentsu Aegis buys Lankan Grant Group, closure this week

MUMBAI: Dentsu Aegis Network today announces that it has signed a definitive agreement to acquire Grant Group, the largest independent creative agency and the pioneer of advertising in Sri Lanka. The acquisition of the 59-year-old integrated agency is Dentsu Aegis Network’s first foray into the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/low%20%281%29.jpg?itok=Hrp9R7zY
Lin's 'sabziwala' reintroduces Rohan's 'price protection'

In the current Indian scenario, the combined effect of demonetisation, crackdown on un-taxed incomes, and a series of Bills passed by the government to make real estate more regulated, the consumer is anxiously holding their breath for real estate prices to fall in urban India. It’s made the real...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Ganesh%20Balakrishnan.jpg?itok=R3GXkS0i
ShopClues unveils express payout for merchants

MUMBAI: ShopClues, one of India’s first and largest managed marketplaces, has always been at the forefront of innovation for its merchants and has, in the past, launched an array of services to help enhance its merchants’ business online. Building on its merchant-focused portfolio, the platform has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Panasonic.jpg?itok=nVRFhRlE
P.V. Sindhu Panasonic Batteries' face for 3 yrs

MUMBAI: PV Sindhu, the 2016 Olympic silver medalist, currently ranked World No.6, dawns a new role starting today as the brand ambassador of Panasonic Energy India Co. Ltd - one of India's largest manufacturer & supplier of dry cell batteries and lighting products. The 21 year old, ace-...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Datawind.jpg?itok=mVI-IVVL
DataWind launches ‘VidyaTab-Punjabi’ in India

MUMBAI: DataWind, Inc. has yet again come up with a new innovative product – VidyaTab-Punjabi. The leader in delivering Internet access to emerging markets, Datawind, has partnered with Vismaad Inc., the leading developer of educational and animated Punjabi content to launch the first ever Punjabi...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Shilpa-shetty.jpg?itok=pLSL2NoF
Shilpa Shetty is Yakult Danone brand ambassador

MUMBAI: Yakult Danone India Pvt. Ltd., a 50:50 joint venture between Yakult Honsha, Japan and Groupe Danone, France, both global leaders in probiotics announced Bollywood celebrity Shilpa Shetty Kundra as their new Brand Ambassador. This comes in wake of the company’s concerted plans to spread the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/MUNCH.jpg?itok=EP-hUylk
Nestlé Munch partners Baahubali 2, with five packs & campaign

Nestlé Munch, one of Nestlé India’s most popular brands in the chocolate and confectionery category, has associated with India’s mega movie franchise Baahubali for the release of Baahubali 2, The Conclusion. As the film buffs gear up for the year’s most anticipated movie, the partnership will be...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories