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Radio Mirchi and Red FM team up to promote nutrition

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MUMBAI: PepsiCo India’s Quaker Oats+Milk along with Mindshare, a full-service media agency, a part of GroupM will bring together two of India’s largest radio stations as a part of their ‘Power of Two’ campaign. The campaign will see two of India’s favourite radio stations come together to put up one magnum opus show to highlight the importance of the right nutrition.

Spanning over four hours, RJ Raunac, of Bauaa fame, and RJ Naved, famously known for Mirchi Murga, will deliver non-stop on-air magic with their diverse personalities, comic timing and love for music and nutrition.

PepsiCo India vice president of nutrition category Deepika Warrier says, “Through this association with Radio Mirchi and RED FM, we want to send out an equally relevant message on the importance of right nutrition. We are certain that this show will lead all the listeners out there towards a healthier tomorrow.”

Mindshare South Asia CEO Prasanth Kumar adds, “Bringing together Radio Mirchi and RED FM is definitely a never heard before phenomenon. We hope to reach as many listeners as possible and aware them with the brand’s new product.”

The show will have an interesting mix of guests which include PepsiCo’s Deepika Warrier, Ritika Samaddar, Regional Head- Dietetics - Max Healthcare and Master Blaster, Sachin Tendulkar. While Deepika will talk to the young listeners on the various career opportunities and mentorship programs, Ritika will highlight the importance nutrition in millennials. The finale will have the Master Blaster, Sachin Tendulkar, join in for a special segment. Sachin will speak about his life and about the significant role of nutrition in his 24 year long cricketing innings.

ENIL (Radio Mirchi) MD& CEO Prashant Panday adds, “Brands built with passion and on strong pillars have the courage to experiment, be it Quaker, Radio Mirchi or Red FM. We at Mirchi are proud to associate with Quaker Oats+Milk and Red FM to create a historical moment on radio. Our listeners will be delighted to hear RJ Naved and RJ Raunac come together for the first time.”

93.5 RED FM chief operating officer Nisha Narayanan mentions, “Radio as a medium allows for such innovations and with support of brands like Quaker which believe in innovation and disruption, it only allows two strong radio brands like RED FM & Radio Mirchi to come together and co-create something different. I am sure the show will be a delight for both the listeners and the brand team. We look forward to creating innovative and engaging content and client solutions in times to come.”

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