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Peroni brings Eulogy! India on board

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MUMBAI: Peroni Nastro Azzurro, one of the world’s premium Italian beer has partnered with the PR and communication agency Eulogy! India. As part of the mandate, the Bangalore-based agency will develop and handle the strategic communications for the brand. It will start with launching their campaign “Storie di Stile” that celebrates an exciting milestone.

SABMiller India marketing director Darioush Afzali said, “We wanted to take on board an agency that would be able to complement our brand communication strategies. Eulogy with its robust set of lifestyle clients we feel, has a good understanding of the national lifestyle media landscape and will be able to create the positioning we are looking for. We are happy to announce this partnership and look forward to exciting times ahead.

Eulogy! director RohanSrinivasan, expressed his happiness on winning the account and said, “Peroni Nastro Azzurro is an iconic Italian brand and I am delighted to partner with them on their ambitious vision that could transform the beer industry in India”.

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