OMG India innovates to bring alive stores for Air Wick

MUMBAI: OMG India, retail and shopping marketing solutions company, was recently appointed by Air Wick for an in-store communication. The objective of the campaign was to bring alive the theme of the brand’s new TVC – Turn on Romance - across major retail outlets.

Using an innovative shelf vision banner and shelf vision TV, they endeavour to educate shoppers for keeping air freshener as part of home decoration.  

The innovative elements were creatively designed for the purpose of allowing shoppers to interact with the brand, and with use of sensorial elements shoppers could experience Air Wick’s fragrance. It was the multi-sensory approach providing valuable experience and insight into Air Wick’s fragrance along with the shelf TV which attracted the shoppers to watch the TVC.

The shelf vision banner included a mechanism that would release a whiff of Air Wick’s fragrance. This mechanism acted as an interactive element in the structure built as a mock-up house. The consumer’s sense of smell would instantly be engaged, therefore resulting in a sensorial experience which impelled the consumer favorably towards the brand.

According to OMG Asia MD and head Ashwini Kharbanda, “OMG-Asia is dedicated to create ‘out of the box’ features and new technology packed into our marketing solutions. With Air Wick, our challenge was to create unique innovative shelf vision TV, shelf vision banners and FSUs that could help shoppers relate to the brand and get informed about its “Turn on Romance” proposition. The solutions we designed incorporate the essence of this campaign with panache and have been successful in creating a buzz about the product.”

In addition, fragrance testers, floor standing unit, pillar branding, endcap and sidecap branding were installed to ensure each shopper notices the brand.

The entire retail activity took place across 65 top stores all over India in modern trade chains like Star Bazaar, Hypercity, etc.

Latest Reads
Nucleus wins PR mandate for Zolostays

Nucleus Public Relation has bagged the PR mandate for Zolostays, a co-living solutions provider, as it looks to enhance its brand visibility in India. Zolostays offers affordable, fully managed accommodations, which include food, utilities and housekeeping services.

MAM Marketing MAM
Uber appoints Pradeep Parameswaran as its new India head

Ride-sharing app Uber on Tuesday appointed Pradeep Parameshwaran as its new India and Asia head. The company's move is in line with its aim to double down on its investment in the country, as it looks to grab market share from home-grown rival Ola (ANI Technologies Pvt Ltd).

MAM Media and Advertising People
Adidas wakes up entire neighbourhood to celebrate Football

Dentsu Aegis Network’s flagship media agency Carat, has partnered with the network’s OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup for Adidas in a cricket dominated...

MAM Media and Advertising Ad Campaigns
Blush’s latest video titled ‘The Choice’ in association with Indira IVF

Indira IVF, in collaboration with Culture Machine’s digital channel ‘Blush’, released a video titled ‘The Choice’, as a part of Blush's on-going Mothers & Daughters series.

MAM Marketing MAM
Arun Sharma elevated to COO for Delhi business at Initiative

Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business.

MAM Media and Advertising People
Apple signs multi-year deal with Oprah Winfrey

MUMBAI: Remember the Oprah Winfrey show? The unstoppable business woman  behind the show has now signed a multi-year content partnership with technology company Apple. Winfrey will work with the iPhone maker to produce TV shows for its forthcoming streaming service. Winfrey is a renowned media...

MAM Marketing Brands
Hypercollective brings up an BBG's emotional short film on this Father's Day

The short film is created by Hyper Collective, an collaborative communication, technology and marketing company headed by KV Sridhar aka Pops.

MAM Media and Advertising AD Agencies
Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart. The emoji slider sticker on Stories, is another fun place where your...

MAM Media and Advertising Ad Campaigns
Google invests $550 million in Chinese e-commerce company

MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company The move comes as part of the technology giant’s effort to expand its presence in fast growing Asian market. Under the agreement, Google will receive 27...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories