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Old Spice celebrates International Men’s Day

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MUMBAI: It was a mantastic day when supermodel, ace marathon runner and India Face of Old Spice, Milind Soman and Bollywood heartthrobs — Vidyut Jamwal, Rana Daggubati and Sonu Sood — came together to  inspire Indian men on International Men’s Day.

The show-stoppers indulged in many manly acts to celebrate the day which in this year’s edition focuses on good health and equality while highlighting positive male.

The Mantastic Brigade also marked the grand culmination of the Smell Mantastic Campaign by unveiling the commandments that a manly man should follow — Smell Good; Be Yourself; Stay Active, Stay Fit and Respect for All.

“Mantastic videos” that are an ode to the bolder and masculine self that every man wants to be were also showcased as part of event. Featuring Milind Soman, India’s Mantastic Man, donning different avatars of an Indian manly man across geographies, the videos have already garnered over five million views in the social media space.

“Celebration of International Men’s Day gives perfect opportunity to an increasing number of Indian men who are unleashing their masculine self! In fact, this reflects in today’s society as well, with showbiz icons, Vidyut, Sonu and Rana perfectly embodying the trend. I am happy to be the face of this irreverent campaign that will change the prevalent mindset and inspire men across India to take pride in unleashing their manlier versions,” remarked India Face of Old Spice Milind Soman.

Rana Daggubati exclaimed, “Young men are now imitating their new icons and graduating from metrosexuals to a new Manly Man era! Through our Mantastic messages, I hope Indian men take a cue and unleash a manlier avatar of themselves.”

Old Spice Country Marketing Manager Nikhil Ramesh said, International Men’s Day is the perfect occasion to celebrate ‘Smell Mantastic’ Campaign.  Old Spice’s ‘Smell Mantastic’ campaign is designed to inspire Indian men to express themselves and help unleash the manlier version of them. The Mantastic Brigade – Milind Soman, Vidyut Jamwal, Rana Daggubati and Sonu Sood - have done an amazing job of bringing alive the Old Spice campaign and its raw masculinity.”

With its new campaign, Old Spice also launched a cool range of manly scented deodorants with captivating, refreshing, and long lasting scents, all cooked up in the Old Spice scent kitchen.

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