MAM

Ogilvy Bengaluru launches new campaign for Titan Raga

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2013/10/21/octmam46.jpg?itok=osFNBa2E

MUMBAI: Titan Raga stands for grace, femininity and sensuality and these values make their way into its exquisite timepieces and reflect in its communication.

Paying tribute to the charming, alluring woman, Raga unveils its latest collection ? Raga Pearls with a campaign conceptualised by Ogilvy Bengaluru.

The latest campaign pays homage to a woman who soaks in life, lives every moment to its fullest and lets the magic and romance of the world etch her path. In this depiction, the Raga woman takes a journey that unexpectedly opens doors to self-discovery and the joy of surrendering to the moment.

On the campaign, Ogilvy South executive creative director Joono Simon said, ?Everyone dreams of a chance encounter with an attractive, nameless stranger on a journey. The creative potential of this alluring fantasy has been explored brilliantly by movies and literature many a time. In the new commercial for Raga, we are trying to explore this accidental rendezvous between two absolute strangers. It celebrates the sensuous and spontaneous spirit of a woman and her Raga.?

The film opens to the Raga woman, Katrina Kaif, on a journey aboard a luxury train directed by Shashanka Chaturvedi of Goodmorning Films, the chemistry and beauty of the film is accentuated with brilliant camera work by Tetsuo Nagata, who also worked on the Oscar winning La Vie En Rose.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/tiger.jpg?itok=FI04006m
Tiger Shroff joins 6 Pack Band 2.0 for mental disability awareness

Being differently abled is not a choice, however, acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India’s first ‘Isspeshal band’, the Red Label 6-Pack Band 2.0 comprising of six teens between the ages of 13 to 18 with special needs but incredible music skills...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/kotak.jpg?itok=XqI7g2sV
Kotak 811’s initiative of inclusiveness on digital gets support

The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how 811

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/dettol.jpg?itok=2EyrNXwJ
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/sbi.jpg?itok=OOo52eAL
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/paytm_0.jpg?itok=Lv-c5eAZ
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/tyamaha.jpg?itok=hkoFhcZS
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/rohit.jpg?itok=v0ThMkjl
Conekt to connect Indians with quality electronic accessories

What started off as a personal need for two young entrepreneurs, has shaped into a full fledged technology company. Conekt, a gadget and smart phone technology accessories brand has forayed into the already cluttered space of accessories technology where consumers can choose from over 1000 products...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/jonty.jpg?itok=9Sup3Jl_
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/UCB.jpg?itok=8WZWVqTC
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories