'No RokTok' the first digital campaign from to release on August 12

MUMBAI:, is set to launch its first digital campaign - No RokTok, highlighting a range of durable furniture pieces with unique colours, design combinations and utility driven shapes to fit within traditional and modern houses. The campaign will be launched across the country on 12 August, 2016.

It is conceptualized by Lowe Lintas and directed by Shayondeep Pal. The film revolves around the unique concept of No RokTok. Traditionally, every one of us faced restrictions over the way we used our furniture, fearing breakage or damage. But HouseFull furniture being sturdy and durable, gives us the liberty to use it without unnecessary limitations.

“Lowe Lintas has done a great job in conceptualizing this campaign, which clearly conveys our strength to the consumers. It’s a different and unique take on the whole idea of furniture. It just doesn’t talk about design but also focusses on one of the most important factors that the Indian consumer considers while buying furniture - Durability. This is our very first digital campaign and we are excited about it.”, says CEO Akshay Chaturvedi.

The film opens with a small kid jumping and dancing on the bed with joy, when suddenly his mother walks in to his room. As soon as the kid sees his mother, he freezes in the fear of being scolded for dancing on the bed. However, the mother smiles and asks, why he hasn’t switched on the music, thereby highlighting the idea that in a house furnished by HouseFull’s durable furniture, there is No RokTok.

“Though the Indian consumer is warming up to the idea of buying furniture online, they still remain concerned about the durability of the furniture bought online. HouseFull wanted to address this concern and I feel the campaign No RokTok furniture is a beautiful expression of the same. This is our first ever chance to showcase our stylish, yet durable range of furniture and we wanted to make a digital film because that’s the media that our consumers are consuming. We are pleased to have Lowe Lintas as our partners; they have done a great job on this campaign.”, says brand manager Sana Ahsan.

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