Nicotex's new ad aids smokers' willpower to control the urge

Nicotex's new ad aids smokers' willpower to control the urge

MUMBAI: Nicotex, a brand in the smoking cessation category, has launched a new TV commercial for its Nicotine gum clearly demonstrating its scientific working action. The TVC emphasises that while willpower is critical but there are those moments where smokers tend to slip. This is where a product like Nicotex supports their willpower to help them keep going.

Cipla Health category director Anshul Mishra says, “Most smokers believe that only willpower can help them quit smoking. While having a strong willpower is essential, there are those special cigarettes or those moments where they get tempted to smoke & Nicotex can be a great support during those moments. Through this TVC we want to communicate that as your friend, Nicotex is here to support your willpower by helping you control the urge to smoke and thus help you quit smoking. Our main aim is to educate consumers as to how Nicotex is able to support their willpower by calling out the working action of the product.”

The advertisement was conceptualised and created by Soho Square Advertising and Marketing Communications, a Mumbai based advertising firm, who also created the earlier TVC as well for the brand. This particular TVC was created with the intention of communicating to aspiring quitters that Nicotex helps control the urge thereby eventually helping them quit.

“Most smokers believe that willpower is the strongest ingredient to quit smoking. So why fight that behaviour? Instead, complement the smokers willpower with the ability to control their urge to smoke. That is what we have brought alive in this piece of communication. In the most tempting of situations, a smoker can overcome his urge to smoke. After all controlling the urge is the first step to quitting smoking,” adds Soho Square executive creative director and creative head Anurag Khandelwal.

With an aim of helping smoking move toward a healthier life by reducing and eventually quitting the habit, Nicotex continues to motivate consumers with their TVC and digital campaigns.

Latest Reads
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories