MAM

New DHFL ad tackles right time to take home loans

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/12/Untitled-1_35.jpg?itok=nUpwSUp4

NEW DELHI: A new ad campaign “Home Loan Dilse” featuring brand ambassadior Shahrukh Khan which is an extension of the earlier Ghar Jaisa Loan Campaign has been launched by the Dewan Housing Finance Corporation Limited (DHFL).

This is the third ad campaign featuring Khan to increase awareness and reverse the dilemma among the LMI segment in India with regards to the decision to have their own home.

The “Home Loan Dilse” campaign tackles a very pertinent question - what’s the right time to buy a home or avail of a home loan? The campaign communicates relatable instances from various stages in people’s lives and affirms that the right time to buy a house is when you dream of a home. Right from getting married or after you have a child, from the desire to get rid of a nagging land lord to the need for more space to accommodate a growing family, the customer’s needs / reasons for buying a home are never-ending. The campaign messaging is appealing and connects with the real life common man dilemmas and affirms them that the right time is now, thereby strengthening the borrower’s trust and confidence in DHFL.

DHFL Sr. VP & Head Marketing Sevantika Bhandari said, “We are extremely pleased to roll out this campaign which focuses on building a conviction among the LMI segment with regards to owning a home. We at DHFL help our customers transition their dreams of owning a home into a reality. Our first campaign “Ghar Jaisa Loan” was about dreaming of owning a own home, our 2nd campaign was saying no to excuses and telling the customer that the right time to own your dream home is now, and the current campaign tells us that there is no perfect time; the time is now and when you feel like it, just take that first step and own your own home.”

She added, “The association with Shah Rukh Khan has further reinforced our connect with the target segment. Shah Rukh in all DHFL campaigns comes across like a friend, philosopher, advisor and an elder brother talking to customers and urging them to take their first step towards home ownership.”

Khan said “The ad campaign has been executed in a manner that is simple yet appealing. There are so many instances when customers do not have the adequate recourses to purchase their own home, it is then that housing finance companies like DHFL help these customers achieve that dream. I am confident that the new campaign “Home Loan Dilse?” will appeal to the rationale of the customers and encourage them to take a decision to own a home thereby complementing the vision of DHFL to transform the lives of Indian households by enabling access to home ownership”

SapientNitro Chief Creative Officer K V Sridhar (Pops) said, “The new ad campaign has been brilliantly written, acted and directed to address the dilemma faced by a consumer with regards to identifying the right time to purchase his/her own home. The campaign further complements the previous campaigns launched by the company in the last two years. Shah Rukh Khan has immensely contributed in transforming the brand by creating further awareness and making it relatable to the common man who looks to partner or avail a home loan from a company he/she can trust.”

Director Nitesh Tiwari added, “I have been associated with DHFL from the launch of the Ghar Jaisa Loan Campaign. DHFL understands the customer and has captured the emotional moments in the life of people when they actually consider buying a house. Shah Rukh Khan is portrayed as an approachable and friendly person in this campaign. We have conceptualized the campaign with great detail basis the indepth insights gathered from the brand over the years. Taking this route has worked for the campaign as people can relate to him as a friend and as an advisor for helping them take the home buying decision.”

The new ad campaign includes 35 second TV spots featuring in five languages – Hindi, Marathi, Tamil, Telugu and Kannada – in over 40 channels. The campaign will be further leveraged on the digital, press and outdoor media for larger reach and impact amongst the target audience.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/voda.jpg?itok=llTNSmks
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/smart.jpg?itok=5qxiMtZr
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/rs.jpg?itok=cJF-fG9v
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/amazon.jpg?itok=SP1ttU6t
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories