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Nerolac made Mumbai flyers' Diwali #AShadeBetter

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Kansai Nerolac Paints recently launched an on-ground campaign at the Terminal 1 of the Chhatrapati Shivaji International Airport.

The campaign, titled ? Making our world#AShadeBetter, utilised the luggage conveyor belt at the airport as the primary media. With the aim to present the vividness and variety of shades that Nerolac offers, one of the many conveyor belts present at the airport was converted to a giant, moving shade card, which not only gave the passengers a break from otherwise boring airport surroundings but also allowed them to select their favorite colour for their home or work.

The conveyor belt was a natural choice and to ensure that colour reproduction is as close to the real colours of the paints, Nerolac?s team conducted rigorous testing to avoid poor reproduction of colours, smudges on the media and hassle-free functioning of the conveyer belt. After a testing of approximately four months, they arrived at an optimum solution to carry out this activity.

The passengers who experienced the belt on the day of Diwali were in for a surprise as there were personalised gifts waiting for them at the Nerolac Conveyor belt.

Kansai Nerolac Paints GM marketing Peeyush Bachlaus said, ?We want our consumers to experience their surroundings and colours in a unique way wherever we can and doing something for the Diwali time for passengers seemed to be a right way to kick start the integration.?

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