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Mufti's digital campaign triggers sale

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MUMBAI: Mufti’s pre-GST sale kicked it up a notch with its digital campaign #MuftiSpinTheDeal, leveraging on social media reach and converting its online audience into actual customers through store visits.

The objective was to convert online audience into actual buyers during GST promotions for the brand, leading to boost in footfalls and consequent sales at stores.

Mufti manager – future businesses Sonakshi Khushalani, “Employing digital media in creative and strategic way can prove to be prolific in reaching out to wider audiences and attracting more sales.”

The agency combined all current offers in-store into a simple creative in the "Spin-The-Wheel" format with the help of GIFs.

The idea was kept simple where people were asked to take screenshots of the desired sale they were interested in mentioned on each spoke of the wheel. Followed by users being asked to share the screenshot with the brand through direct messaging feature on Facebook, Twitter and Instagram, to earn an additional discount.

CogMat CEO Mitchelle Carvalho says, “The idea has effectively driven sales. It enticed Mufti audience with online engagement and incentive."

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