MAM

Mondelez India lights up village of diya-makers this Diwali

Diwali cannot be revered in its true sense without illuminating our homes with diyas.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/06/cam_0.jpg?itok=Y641wt1T

MUMBAI: Festivals form an intrinsic part of the Indian culture. Mondelez India, with its spirited campaigns, colourful packaging and unique product formats has been at the heart of India’s festive spirit for over 70 years.

This year, Mondelez India brings alive the joy of goodness by bringing people together and strengthens relationships with a deep rooted mantra of generosity and making a difference to people’s lives. Just like no festival is complete without celebrations, Diwali cannot be revered in its true sense without illuminating our homes with diyas.

Surchand in Rajasthan is a village famously known as the village of diyamakers, while they have been lighting up our lives for 50 years, they themselves continue to live in darkness; until recently, when Mondelez India decided to install solar panels at their homes, ensuring that Diwali, the festival of lights holds true for every house in Surchand.

Mondelez India director of marketing (Chocolates) Anil Viswanathan says, “Cadbury is a brand built on the founding principle of goodness and generosity. The initiative reminds us of how any act of kindness, however small, can bring joy to people around you, thereby building on our strong proposition of ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’. This Diwali, we hope to celebrate the generosity in everyone, showcasing how such moments go on to strengthen human relationships.”a

"Brand speak is no longer enough. If you really want to be a brand that matters, you have to be a brand that does. Cadbury has always had generosity at its core. So when Diwali came around, we discovered this village that makes diyas for a living, but doesn’t have electricity for most of the day. The irony was obvious. And the solution was too. What if we could light up their lives, the way they light up ours? From there it was only getting it done that was the hard part. And their reactions were totally worth the hard work,” adds Ogilvy & Mather executive creative director Neville Shah.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/dan.jpg?itok=c24O-e4r
Dentsu Webchutney bags Britannia Timepass social & digital mandate

Dentsu Aegis Network’s digital agency, Dentsu Webchutney, has won the social and digital mandate for Britannia Timepass, following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/irdeto.jpg?itok=IxRPcvbj
Premier League and Irdeto Collaborate on Large-Scale IPTV Piracy Raids

The Spanish National Police has publicly announced the success of the largest investigation to-date into a global illegal IPTV streaming business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/budwiser.jpg?itok=XrymAkXK
Budweiser experiences and huf launch their global collection in india

Budweiser Experiences is back with their second drop of the year and this time it’s in collaboration with the leading global skate and streetwear brand, HUF.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/vijay.jpg?itok=RsDbGuPl
Vijay Shenoy re-joins Langoor as SVP - strategy & business development

Langoor, a full-service digital-first agency made of creative technologists, has appointed Vijay Shenoy as senior vice president, strategy and business development. Shenoy had previously enjoyed a fruitful stint with Langoor after which he was associated with WATConsult, as its AVP for Southern...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/audi.jpg?itok=Yq0g7dpB
Audi India appoints BBH as integrated agency

Audi India has announced the appointment of BBH as its lead agency in India, handling mainline and digital work. The appointment follows a multi-agency pitch which took place towards the end of 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/kings-xi-punjab.jpg?itok=H_TN1DjE
Kings XI Punjab welcomes on board Aaj Tak as title sponsor

Kings XI Punjab has launched its new jersey and announced a range of partners that will support the team this season in the VIVO Indian Premier League. On board as the title sponsor for the season is Aaj Tak. The news channel will occupy its place on the front of the Kings XI Punjab Jersey this...

MAM Media and Advertising Sponsorship
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/Nikhil-Kale.jpg?itok=po8YAtpx
No One Cares launches digital campaign to generate awareness about depression

MUMBAI: No One Cares, a social media page with more than 27 million followers, has launched a digital campaign, #NoOneCaresButWeDo, aiming to create awareness about depression. The campaign wants to promote that it is normal to speak about depression. The campaign has been designed by Psifiako...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/social.jpg?itok=qra5Zg6x
Social Kinnect bags digital mandate for Raymond Custom Tailoring and Raymond Rewards

Social Kinnect has won the digital mandate for Raymond Custom Tailoring and Raymond Rewards, an offering custom-tailored to ensure a unique bespoke experience with styles that are a class apart.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/tata.jpg?itok=MA5ZQ1KQ
Tata Motors announces upcoming Harrier VIVO IPL TV campaign

In a build up to the commencement of the much-awaited VIVO IPL 2019, Tata Motors today announced a TV campaign comprising a ‘Mini-Series’ of TV ads, that hinges on the story of 'Love At First Drive'.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories