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Mondelez India launches Golden Oreo

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MUMBAI: After the launch of Cadbury Oreo and Cadbury Bournvita Biscuits, Mondelez India Foods Private Limited has launched a light colored cream biscuit -Golden Oreo -- an extension to the Cadbury Oreo family, further expanding the company’s existing portfolio.

Speaking on the launch, Mondelēz India Foods Private Limited Associate Director, Marketing, Biscuits India and Kids Fuel AP Chella Pandyan said, “Mondelēz International is the world’s leading Biscuits Company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. The five years since its launch, Cadbury Oreo has become the No. 1 Premium Biscuit in the country. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers. I am confident that it will strengthen our position in the biscuit category in India.”

The launch will be supported by a high decibel integrated marketing campaign which will include a special TVC, and a disruptive visibility strategy in modern and traditional trade stores. Golden Oreo will be available across all major urban and rural retailers from mid-July and will be available in two SKUs – INR 35 for a 150g pack and INR 10 for a 50g pack.

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