MAM
×

Mom tackles new species in Terribly Tiny short: Jai Mata Di

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/05/13/mom_0.jpg?itok=Hae000KP

MUMBAI: YouTube's 'Best Girlfriend'-fame writer-director Navjot Gulati has made 'Jai Mata Di, a special short, on Mother's Day starring real-life mother-daughter Supriya-Shriya Pilgaonkar which went live on Saturday morning.

Terribly Tiny Talkies, a storytelling collective, brings together distinctive and talented filmmakers from India to craft thematic short films under ten minutes.

This humour filled short drama is about a couple, Suraj and Ananya, who are shifting from Bangalore to Mumbai and want to live-in together to kick off a new phase in their relationship. They go house-hunting but can't just find a house that Ananya likes until they see an apartment which has her heart set on but there is a hitch, the housing society does not allow unmarried couples. Their broker Datta Verma comes to their rescue, he suggests that they pose as brother-sister and call Ananya's mother's to come for the society meeting assuring them that they are indeed siblings.

Terribly Tiny Talkies' co-founder & CCO Chintan Ruparel, and chief writer & creative producer Sharanya Rajgopal say, "Mumbai is a funny city. But, when it comes to two people living under the same roof without a marriage certificate, it’s not religion, caste, or even the parents that’s the biggest hurdle. It’s a species that dictates the law of the land without really owning it -- the society secretary. But, as they say, there’s nothing that mom can’t solve."

Gulati says, “Every Mother's Day, we see some heart-wrenching story being told and people sharing the content with a heavy heart. This day, however, they will share the content with a smile."

Shriya Pilgaokar, who made her debut opposite Shahrukh Khan in Fan last year, says, "This is extremely special to me because mom and I worked together for the first time."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/24/Irrfan_Khan1.jpg?itok=9ALASTj3
Irrfan Khan promotes Digital India in new Mastercard campaign

Aimed at accelerating the country's shift from cash to digital payments, Mastercard has launched ‘KhulGayiLife’, a new marketing campaign. The campaign will further strengthen the company’s digital payments efforts in the metros with an increased focus on the tremendous opportunity that sits within...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/24/cyber.jpg?itok=5GzdM0Kz
Guest column: Cybersecurity in the advertising sector

Today, the world is experiencing a digital revolution and digital media plays a pivotal role in it. Having the potential to change the way we live our lives, it is the next big thing to watch out for. Digital media is omnipresent and is flooding our lives by leveraging every channel possible. With...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/sonali.jpg?itok=ZbsxoKuj
Essence hires Sonali Malaviya as VP - client partner

Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president - client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/dentsu_0.jpg?itok=ZFEgXajc
Bridge Music Academy launches the racist keyboard

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/home_0.jpg?itok=0bXP_ZC8
QuikrHomes releases consumer sentiments report for 2018

MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/delna.jpg?itok=BTR_1g7D
Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/digital_advertising.jpg?itok=4digFr02
2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/pickel_1.jpg?itok=b5_hpALu
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/India.jpg?itok=-GJOwCdN
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories