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Milo campaign shows how critical is sports for kids

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MUMBAI: Milo Ready to Drink is a recently launched cocoa-malt milk beverage crafted specially for growing children, and has lower sugar with less than 10 grams of added sugar per pack (180 ml).

Milo has unveiled its national advertising campaign 'Milo -- Grow with sports.' Milo believes that sports helps imbibe life values that set the foundation for a child?s future. With this new TVC, it aims to underline the importance of sports in the growing years, making it a must-have nourishing beverage for kids, to excel in the same.

In the new ad campaign, Milo is building on the fact that a mother?s greatest wish is to see her child succeed and fulfill his/her potential. While she does her best to prepare the child for life ahead, she knows that success in life needs more than skills learnt from books. Through sports, children will learn to persevere through hardship, find courage over fear, work as a team, find self-belief, be respectful and learn how to lead.

Dairy, Nestl? India GM Arvind Bhandari said, ?Milo believes that sports is critical for personality development and helps kids grow holistically in their formative years. We hope that mothers understand our message and nurture their children with Milo as they grow with sports.?

The 45-second TVC features children participating in various sports like Football, Basketball, Athletics and Kabaddi with a voice over that highlights the prominence of sports in life. The video leads to a child?s victory in a race post which his mother gives him Milo to replenish his energy. Towards the end, the ad highlights the much loved international taste of Milo RTD, based on our unique ingredient ACTIV-GO?, which contains PROTOMALT?, Vitamins (B2, B3, B6, B12), and minerals (Calcium, Iron, Phosphorus). Milo RTD has lower sugar with less than 10 grams of added sugar per pack (180 ml).

'Milo -- Grow with sports' campaign is being aired across prime time on National & Regional TV (Tamil, Telugu, and Malayalam) as well as Facebook and YouTube.

Watch the ad campaign here:

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