MAM

Milestone Dentsu charges up new Panasonic TVC

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/21/bat.jpg?itok=788LPyKu

MUMBAI: After a long hiatus from TV screens, Panasonic has returned with a commercial for alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, it highlights Panasonic batteries’ superior power over normal zinc ones. It stars Olympic silver medalist badminton player PV Sindhu, the brand ambassador.

Panasonic India head of brand and marketing communications Sarthak Seth says, “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of the modern consumer. Since it’s all about energy, we couldn’t think of anyone better than PV Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

The TVC opens with PV Sindhu getting equipped with a robotic arm powered by normal zinc-carbon battery. In the next scene, we see her playing against an android robot that holds the power of 15 batteries. A power-packed game follows, that is interrupted by Sindhu falling down on the court, and the drained batteries popping out of her arm.

The second sequence shows her coach tossing a pair of Panasonic alkaline batteries towards a wasted Sindhu. She puts the batteries in her arm’s socket to recharge herself. A quick animation of the battery technology appears on screen, followed by another round of badminton power play. The film ends with Sindhu hitting a winning smash to make the shuttlecock fly and hit the robot, releasing the power of 15 zinc batteries, and it drops down dead.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Untitled-1.jpg?itok=MHkFf7YE
ASCI upheld complaints against229 advertisements of 270 advertisements of which over 100 pertained to advertiser’s websites violating DMR Regulations

During the month of March 2019, ASCI examined complaints against 344advertisements,advertisers ensured prompt corrective action for 74advertisements once they received the complaints from ASCI. ASCI’s Independent Consumer Complaints Council (CCC) upheld complaints against 229 advertisements out of...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Maxxis_Tyres.jpg?itok=RdwIyQM0
Maxxis Tyres launches #PaanchSaalBemisaal campaign

Maxxis India, a sub-company of Maxxis Group, has launched an innovative digital campaign titled #PaanchSaalBemisaal for Maxxis Tyres. The core theme of the campaign is weaved around the idea that most political parties make promises without any warranty, while Maxxis 2-wheeler tyres come with...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Suraja_Kishore.jpg?itok=Z5ffafRU
Suraja Kishore is new BBDO India CEO

BBDO has appointed former EVP and general manager of McCann Mumbai national and planning head at Truth Central, Suraja Kishore, as its new CEO, effective 21 May 2019. The CEO position at the agency was vacant post Ajai Jhala’s exit last year.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Neha_Kulwal.jpg?itok=6P32r3Lz
Driving Digital: How affiliate marketing is helping brands across industries

To say that India is a lucrative online market will be an understatement. Home to the second-largest user base, both in terms of smartphone and internet users, the country is the fastest-growing market in the global e-commerce sector and is expected to get bigger at a CAGR of 50 per cent till 2020.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/zomato.jpg?itok=xKFm5POG
Who will be India’s next PM?

Many Indians across our diverse country of 720+ districts speaking over 120 major languages have participated in the world’s largest democratic elections.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/ipsos.jpg?itok=KgOnk76-
Ipsos India ropes in Rhuta Wekhande as CFO

Ipsos India, a leading global market research agency has appointed Rhuta Wekhande, Chief Financial Officer (CFO), with immediate effect.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/worldline.jpg?itok=IbsLPUAj
Worldline India launched “India Digital Payments Report Q1 2019”

“January was the month with the highest number of transactions in Q1 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/uttam.jpg?itok=T5YLpDBF
Centuary Mattresses forays into Luxury segment with launch of ‘The Hybrid Collection’ a superior technology product

Centuary Mattresses - one of India’s leading mattress brand announced the launch of ‘The Hybrid Collection’, this luxury mattress range offers superior quality with the luxury in stylish designs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/prasanth.jpg?itok=Q_YWveF7
Prasanth Kumar to take over as CEO GroupM South Asia from Sam Singh

GroupM Asia Pacific announced the promotion of GroupM South Asia COO, Prasanth Kumar (PK), to CEO. Sam Singh is leaving the GroupM CEO role to take on a senior role at ByteDance in India, a technology company specialising in content platforms.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories