MAM

MG Motor India, The Better India to highlight 6 women catalysts of change with new campaign

MG Motor India, with its emphasis on embracing diversity, has also found synergistic support throu

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/09/sinha.jpg?itok=5QLMj7N1

MUMBAI: MG (Morris Garages) Motor India and The Better India have launched an initiative to highlight and recognize the extraordinary stories of six women change makers that have done something positive for the society across communities

Some who have been featured under the campaign are transgender activist Kalki Subramaniam, Padma Shri awardee Sudha Varghese, women-led rural banking pioneer Chetna Sinha, India’s youngest ‘sarpanch’ Jabna Chauhan, Dr. Rani Bang and the founder of North-East Network (NEN), Monisha Behal. Kalki is globally renowned for championing the fight against the discrimination and hatred of transgender persons and holds two Master’s degrees in Journalism and Mass Communication and International Relations.

Kalki, who is the founder of the Sahodari Foundation, works for the social, economic, and political empowerment of transgender and intersex persons in India, and has strongly advocated for their inclusion at all levels. In October 2010, she was invited by the Government of the United States of America for a 16-day International Visitors Leadership Program (IVLP) to Washington DC, New York, and Salt Lake City.

“MG in India has been built on the strong foundations of cultural diversity and to reinforce this vision, we aim to highlight and recognize 6 women catalysts of change for their significant contribution to upliftment of the communities, through the #MGChangemakers campaign. The objective is to inspire and motivate others also to drive the initiative, and bring positive change in society, which is the need of the hour,” said MG Motor India president Rajeev Chaba.

MG Motor India, with its emphasis on embracing diversity, has also found synergistic support through UN Women India MCO, which has been championing gender equality across the Asian Subcontinent.

The Better India founder, CEO Dhimant Parekh added, “As India’s largest platform for changemakers, The Better India has always sought to showcase inspirational stories which touch and impact people across the country. These women are making a difference in the lives of countless others with their ground-breaking work. From fighting gender-based discrimination to opening doors for better livelihoods, each one of these women is a grassroots’ change maker. We are excited to partner with MG Motor India to bring into the limelight the stories of these exceptional women, who've truly made the country better with their work and are driving India into the future."

The stories of the other 5 change makers under the #MGChangemakers initiative will be launched at an interval of 7 to 10 days and will be supported by strong traditional and digital promotion to further enhance the reach of their message. 

The video-based stories of these praise-worthy women will also be shared by UN Women India MCO on their social media handles to further amplify awareness. The campaign will conclude with an on-ground event featuring all 6 change makers, as well as prominent celebrity-activists, media, and prominent organisations focusing on women empowerment and equality.

Also Read:

Virat Kohli promotes multigrain chips

Volvo India urges women to reclaim their streets

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/sudani.jpg?itok=iNbZuHxV
GoQuest acquires China rights for Sudani from Nigeria

Independent content distributor GoQuest Media today announced acquisition of Chinese language all media rights for the multi award winning Malayalam movie “Sudani from Nigeria” written and directed by Zakariya Mohammed.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/hatchin.jpg?itok=QMj38bpY
MAGGI sets out to celebrate the extraordinary with Masala-Ae-Magic and Juhi Chawla

Toyota Kirloskar Motor, in collaboration with Dentsu India, has launched Toyota Glanza, the stylish premium hatchback with the new Go Hatchin’ campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/crypto.jpg?itok=Ei2_O5_4
TimesNowNews.com signs up as associate partner for BrandVid 2019

Cryptocurrency is a fascinating innovation that millions of people have already embraced.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/bajrangi.jpg?itok=oAV5hebo
Selfie With Bajrangi’s success continues as creators Cosmos-Maya focus on the L&M Strategy

Bajrangi, the contemporary, child version of the Indian God Hanuman has penetrated households like no other.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/canon.jpg?itok=rm8yoeXC
Canon India celebrated Father’s Day with#MemoriesRecaptured campaign

Celebrating the occasion of Father’s Day, Canon India brought alive the magic of missed memories and milestone events for fathers by giving them an opportunity to recreate those special moments.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/kaapi.jpg?itok=RMhIi-eg
GenY Medium is now the digital partner for Kaapi Machines

GenY Medium (GenY) is now the digital partner for Kaapi Machines, who are one of the leading suppliers of commercial-scale coffee machines used at hotels, large scale office spaces, restaurants and coffee shops.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/zee5.jpg?itok=JG4nDjYC
Supari Studios appoints Shirley D’Costa as chief business officer

Bangladesh’s leading digital service provider, Robi, today announced its partnership with the largest global multilingual streaming service, ZEE5.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/tbwa.jpg?itok=QnTmAoAX
TBWA Mumbai wins 2 bronze metals at Cannes Lions 2019 day 1

TBWA India (Mumbai) won two bronze metals, in the print and publishing category at the ongoing Cannes Lions 2019, for its campaign ‘One Mindful Mind campaign’ for Neurogen Brain And Spine Institute. It became the only Indian agency to bag the laurels on day 1 of the festival despite several...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/Alia_Bhatt_.jpg?itok=0FCoUd43
Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras

Fujifilm India, a pioneer in imaging technologies proudly announces a strategic Partnership for its INSTAX range of instant cameras with Bollywood actress Alia Bhatt. A sweeping promotional campaign for Instax will be rolled out across digital platforms with Alia’s participation.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories